Corporate heritage employer branding in the service of national-level labor objectives
Journal article
Al Amad, A., Ali, S., Al Qahtani, M., Mrabet, M. and Almaghlouth, H. 2024. Corporate heritage employer branding in the service of national-level labor objectives. Journal of Infrastructure, Policy and Development. 8 (13), pp. 1-17. https://doi.org/10.24294/jipd9164
| Authors | Al Amad, A., Ali, S., Al Qahtani, M., Mrabet, M. and Almaghlouth, H. |
|---|---|
| Abstract | This paper explores how Saudi managers perceive the role of corporate heritage in achieving the employment goals of heritage organizations operating in Saudi and, in turn, Saudi Arabia’s Vision 2030 in relation to the Nitaqat program. Using an exploratory qualitative method, the study involved fifteen in-depth semi-structured interviews with HR managers from ten heritage-rich organizations. The analysis identified five key organizational identity traits with heritage—proficient, shelter, responsive, advancing, and centrality—that can be leveraged in employer branding to attract potential employees and enhance the employer brand of organizations operating in the Saudi market. This study is significant as it is the first to investigate corporate heritage from an employer branding perspective and in relation to national employment goals in emerging markets. |
| Keywords | corporate heritage ; corporate heritage identity ; Saudi Arabia; National Employment Programmes |
| Year | 2024 |
| Journal | Journal of Infrastructure, Policy and Development |
| Journal citation | 8 (13), pp. 1-17 |
| Publisher | Enpress |
| ISSN | 2572-7931 |
| Digital Object Identifier (DOI) | https://doi.org/10.24294/jipd9164 |
| Web address (URL) | https://systems.enpress-publisher.com/index.php/jipd/article/view/9164 |
| Accepted author manuscript | License File Access Level Open |
| Publisher's version | License File Access Level Open |
| Output status | Published |
| Publication dates | |
| Online | 14 Nov 2024 |
| Publication process dates | |
| Accepted | 09 Oct 2024 |
| Deposited | 07 Apr 2025 |
Permalink -
https://repository.derby.ac.uk/item/qq814/corporate-heritage-employer-branding-in-the-service-of-national-level-labor-objectives
Download files
Accepted author manuscript
| JIPD-9164- accepted.pdf | ||
| License: CC BY | ||
| File access level: Open | ||
Publisher's version
| 9164-36928-1-PB.pdf | ||
| License: CC BY 4.0 | ||
| File access level: Open | ||
98
total views83
total downloads4
views this month4
downloads this month
Export as
Related outputs
Unlocking Opportunities: How Women Navigate Informal Networks in Saudi Arabia's Evolving Workplace
Ali, S., AlQahtani, M. and Mrabet, M. 2024. Unlocking Opportunities: How Women Navigate Informal Networks in Saudi Arabia's Evolving Workplace. Thunderbird International Business Review. pp. 1-12. https://doi.org/10.1002/tie.22417Emic and Etic Perspectives on HR Practice for Managing Human Resource Issues Affected by the Prevalence of Informal Networks in Arab Countries
Ali, S., Weir, D, AlQahtani, M. S and Mrabet, M 2024. Emic and Etic Perspectives on HR Practice for Managing Human Resource Issues Affected by the Prevalence of Informal Networks in Arab Countries. Administrative Sciences. 14 (10), pp. 1-13. https://doi.org/10.3390/admsci14100236How women navigate the use of social networks in the new Saudi workplace
Ali, S., Alqahtani, M. and Mrabet, M. 2024. How women navigate the use of social networks in the new Saudi workplace. The British Academy of Management (BAM) Conference. Newcastle 06 - 08 Sep 2016 British Academy of Management (BAM).Can leaders use informal networks ethically in networked societies? A qualitative investigation in the Lebanese industrial sector
Helal, R, Ali, S. and Shamieh, s 2024. Can leaders use informal networks ethically in networked societies? A qualitative investigation in the Lebanese industrial sector. 40th EGOS Colloquium, Milan 2024 Crossroads for Organizations: Time, Space, and People.The Effect of Job Rotation on Employee Performance: The mediating role of HR strategy and training in the petrochemical industry
Alizadeh Majd, A, Bell, R, Ali, S., Davoodi, A. and Nasirifar, A. 2024. The Effect of Job Rotation on Employee Performance: The mediating role of HR strategy and training in the petrochemical industry. Industrial and Commercial Training. pp. 1-28. https://doi.org/10.1108/ICT-10-2023-0074Social Network Theory
Weir, D and Ali, S. 2024. Social Network Theory . in: Hutchings, K, Michailova, S and Wilkinson, A (ed.) A Guide to Key Theories for Human Resource Management Research Cheltenham and Camberley Edward Elgar Publishing. pp. 280-287Listening to Unheard Voices: Exploring Salespeople’s Perspective on The Value of Corporate Heritage
Al-Amad, A., Ali, S. and Haddad, H 2023. Listening to Unheard Voices: Exploring Salespeople’s Perspective on The Value of Corporate Heritage. Qualitative Market Research: an International Journal. pp. 1-44. https://doi.org/10.1108/QMR-03-2023-0036Developing interculturally competent graduates: meeting employer needs in Europe.
Prouska, R, Ali, S., Tungtakanpoung, M, Moser, K and Bell, R 2023. Developing interculturally competent graduates: meeting employer needs in Europe. 83rd Annual Meeting of the Academy of Management. Academy of Management. https://doi.org/10.5465/AMPROC.2023.13184abstractEmbracing diversity at work through developing employees in intercultural competencies
Prouska, R., Ali, S., Tungtakanpoung, M., Moser, K. and Bell, R 2023. Embracing diversity at work through developing employees in intercultural competencies. the European Academy of Management (EURAM). Dublin 14 - 16 Jun 2023The Malice of Maladaptation: Is Teleworking Enabling Behavioural Addiction?
Bingham, S., Ali, S. and Best, D. 2023. The Malice of Maladaptation: Is Teleworking Enabling Behavioural Addiction? The 5th International Conference on Organization and Management (ICOM 2023). Abu Dhabi University.Questioning the Appropriateness of Examining Guanxi in a Wasta Environment: Why Context Should be Front and Center in Informal Network Research. A Commentary on “De-Linking From Western Epistemologies: Using Guanxi-Type Relationships to Attract and Retain Hotel Guests in the Middle East
Horak, S., Abosag, I, Hutchings, K, Ali, S., Alsarhan, F, Al-Twal, A, ALHussan, FB, AL-Husan, FB and Weir, D 2023. Questioning the Appropriateness of Examining Guanxi in a Wasta Environment: Why Context Should be Front and Center in Informal Network Research. A Commentary on “De-Linking From Western Epistemologies: Using Guanxi-Type Relationships to Attract and Retain Hotel Guests in the Middle East. Management and Organization Review. pp. 1-6. https://doi.org/10.1017/mor.2023.26The phenomenon of why Human Resource Directors do not progress to be Chief Executive Officers in the FTSE350
Jones, G., Lee, A. and Ali, S. 2023. The phenomenon of why Human Resource Directors do not progress to be Chief Executive Officers in the FTSE350. The British Academy of Management (BAM) Conference. Newcastle 06 - 08 Sep 2016Navigating wasta in business practices in Lebanon
Helal, R, Ali, S., Strecker, S and Weir, D 2023. Navigating wasta in business practices in Lebanon. Thunderbird International Business Review. pp. 1-10. https://doi.org/10.1002/tie.22352The interplay of wasta and formal institutions in Lebanon
Helal, R, Ali, S. and Weir, D 2022. The interplay of wasta and formal institutions in Lebanon. European International Business Academy (EIBA). BI Business School, OsloCross-cultural Competencies and Skills Development Training Manual
Ali, S., Bell, R., Bektaş, O, Godts, I, Halila, F, Moser, K, Mulier, L, Pillalamarri, K, Prouska, R, Saraç, M and Tungtakanpoung, M 2022. Cross-cultural Competencies and Skills Development Training Manual. European Commission.The Intercultural Skills Development Case Studies
Saraç, M, Bektaş, O, Inge, G, Mulier, L, Moser, K, Prouska, R, Tungtakanpoung, M, Ali, S. and Bell, R. 2022. The Intercultural Skills Development Case Studies. European Commission.Wasta as an Example of Informal Social Networks in Emerging Markets: Research Status and Suggestions for Future Directions
Weir, D and Ali, S. 2022. Wasta as an Example of Informal Social Networks in Emerging Markets: Research Status and Suggestions for Future Directions . in: Horak, S (ed.) Informal Networks in International Business Bingley, UK Emerald Publishing Limited. pp. 231-340
The intercultural skills graduates and businesses in Europe need today
Halila, Fawzi, Pillalamarri, Kalyani, Bell, Robin, Ali, Sa'ad, Moser, Karin, Brand, Milou, Clarke, Isabel, Godts, Inge, Mulier, Lieve, Prouska, Rea, Tungtakanpoung, May, Saraç, Mehlika and Bektaş, Olcay 2020. The intercultural skills graduates and businesses in Europe need today. European Commission.Impact of gender on use of wasta among human resources management practitioners
Alsarhan, Fadi, Ali, Sa'ad, Weir, David and Valax, Marc 2020. Impact of gender on use of wasta among human resources management practitioners. Thunderbird International Business Review. https://doi.org/10.1002/tie.22186Link between Islamic business and Wasta
Ali, Sa'ad 2020. Link between Islamic business and Wasta. in: Winterwork.Wasta: advancing a holistic model to bridge the micro-macro divide in network studies
Weir, David and Ali, Sa'ad 2020. Wasta: advancing a holistic model to bridge the micro-macro divide in network studies.Ethical leadership in the cultural context of Oman
AL Hinai, Musab, Andrews, Scott and Ali, Sa'ad 2020. Ethical leadership in the cultural context of Oman.Informal networks in employee selection- A case of the Jordanian banking sector
Ali, Sa'ad, Raiden, Ani and Kirk, Susan 2017. Informal networks in employee selection- A case of the Jordanian banking sector.Exploring informal weak tie bonded social networks through a multi-level theoretical lens
Weir, David and Ali, Sa'ad 2020. Exploring informal weak tie bonded social networks through a multi-level theoretical lens.Wasta: Advancing a holistic model to bridge the micro-macro divide
Ali, Sa'ad and Weir, David 2020. Wasta: Advancing a holistic model to bridge the micro-macro divide. Management and Organization Review. https://doi.org/10.1017/mor.2020.27Social capital in Jordan: wasta in employment selection
Sa'ad, Ali, Raiden, A and Kirk, S 2015. Social capital in Jordan: wasta in employment selection.Use of social networks by women in the Jordanian banking sector for career development
Ali, Sa'ad, Ross, Catharine and Risheg, Layla 2019. Use of social networks by women in the Jordanian banking sector for career development.Using social capital to secure employment – wasta in the Jordanian banking sector
Ali, Sa'ad, Kirk, S and Riaden, A 2017. Using social capital to secure employment – wasta in the Jordanian banking sector.Wasta: towards an integrated approach
Ali, Sa'ad and Weir, David 2019. Wasta: towards an integrated approach.Developing and delivering L&D solutions for international markets
Ali, Sa'ad and Loon, M 2016. Developing and delivering L&D solutions for international markets. in: Kogan Page.