Development of students’ commercial awareness within the curriculum of professionally accredited courses : A case study of property courses

Journal article


Poon, Joanna and Brownlow, Michael 2015. Development of students’ commercial awareness within the curriculum of professionally accredited courses : A case study of property courses. Education and Training. https://doi.org/10.1108/ET-12-2013-0145
AuthorsPoon, Joanna and Brownlow, Michael
Abstract

Purpose: The purpose of this paper is to discuss the development of students’ commercial awareness within the curriculum of professional accredited courses. The targeted area of study is the Royal Institution of Chartered Surveyors (RICS) accredited property courses. This paper also discusses how the curriculum of RICS-accredited courses can be designed to successfully incorporate commercial awareness within them and suitable delivery methods for developing this within the curriculum. Commercial awareness is one of the most important employability skills, however, employers have expressed dissatisfaction with graduates’ performance in this area. Design/methodology/approach: This paper presents the research findings of two sets of questionnaire surveys, as well as interviews and e-mail discussions with the course directors and current students of the RICS-accredited property courses in the UK. Descriptive analysis was used to analyse the questionnaire data. Fisher’s exact test was used to identify the statistical significance between academics’ and students’ views on the development of students’ commercial awareness as part of the RICS-accredited property courses’ curriculum. Content analysis was used to analyse the texts in the questionnaire survey, interviews and e-mail discussions. Findings: Academics and students involved with the UK RICS-accredited property courses agreed that commercial awareness is an important employability skill in the property sector and they mostly agreed on the definitions of commercial awareness, except in their “understanding of the wider business environment”. They also agreed that commercial awareness has three components: strategic, financial and process. Academics and students agreed that the commercial awareness components and process sub-components are largely incorporated into the curriculum of RICS-accredited property courses but they have divergent opinions on the level of incorporation of strategic and financial sub-components. A suitable way to deliver commercial awareness in RICS-accredited property courses is to incorporate it into the overall curriculum, ensuring that the components of commercial awareness are closely linked to the RICS APC and match relevant competency levels. They also commented that including practical experience in the curriculum is the most useful way to develop a student’s commercial awareness. Originality/value: This paper is the first to discuss the development of commercial awareness in professional accredited courses such as RICS-accredited property courses and also identifies suitable methods to enhance students’ commercial awareness as part of the curriculum. The research findings can also be applied to other professional accredited courses that have a strong vocational focus, such as nursing, engineering and accountancy. These courses are usually accredited by relevant professional organisations and students studying these courses usually plan to embark on a career in a relevant profession. The design of the course curriculum has a strong focus on equipping students with the essential competencies to develop their careers within the relevant field.

Year2015
JournalEducation and Training
PublisherEmerald Insight
ISSN0040-0912
Digital Object Identifier (DOI)https://doi.org/10.1108/ET-12-2013-0145
Web address (URL)http://hdl.handle.net/10545/621125
http://dx.doi.org/10.1108/ET-12-2013-0145
hdl:10545/621125
Publication dates2015
Publication process dates
Deposited08 Dec 2016, 11:17
ContributorsUniversity of Salford
Permalink -

https://repository.derby.ac.uk/item/93y2w/development-of-students-commercial-awareness-within-the-curriculum-of-professionally-accredited-courses-a-case-study-of-property-courses

  • 3
    total views
  • 0
    total downloads
  • 2
    views this month
  • 0
    downloads this month

Export as

Related outputs

Flexible future learning opportunities for built environment professionals – A case study
Poon, J. 2022. Flexible future learning opportunities for built environment professionals – A case study. Education and Training. https://doi.org/10.1108/ET-08-2021-0301
Foreign direct investment in the UK real estate market
Poon, Joanna 2017. Foreign direct investment in the UK real estate market. Pacific Rim Property Research Journal (PRPRJ). https://doi.org/10.1080/14445921.2017.1372038
Employment outcomes and patterns of real estate graduates: is gender a matter?
Poon, Joanna and Brownlow, Michael 2016. Employment outcomes and patterns of real estate graduates: is gender a matter? Property Management. https://doi.org/10.1108/PM-01-2015-0003
A cross-country comparison on the use of blended learning in property education
Poon, Joanna 2014. A cross-country comparison on the use of blended learning in property education. Property Management. https://doi.org/10.1108/PM-07-2013-0040
Competency expectations for property professionals in Australia
Poon, Joanna and Brownlow, Michael 2014. Competency expectations for property professionals in Australia. Property Management. https://doi.org/10.1108/PM-01-2013-0007
Do real estate courses sufficiently develop their graduates’ employability skills? Perspectives from multiple stakeholders
Poon, Joanna 2014. Do real estate courses sufficiently develop their graduates’ employability skills? Perspectives from multiple stakeholders. Journal of Property Investment and Finance. https://doi.org/10.1108/JPIF-12-2013-0068
Commercial awareness in real estate courses
Poon, Joanna 2014. Commercial awareness in real estate courses. Chartered Institute of Taxation Ghana.
Relationships between demographic factors and employment prospects of architecture, construction and urban planning graduates
Poon, Joanna 2016. Relationships between demographic factors and employment prospects of architecture, construction and urban planning graduates. International Journal of Construction Education and Research. https://doi.org/10.1080/15578771.2016.1153008
The relevance of taxation in middle income economies
Orchieng, M and Poon, Joanna 2014. The relevance of taxation in middle income economies. Property Management. https://doi.org/10.1108/PM-04-2013-0026
Real estate student satisfaction in Australia : what matters most?
Poon, Joanna and Brownlow, Michael 2015. Real estate student satisfaction in Australia : what matters most? Property Management. https://doi.org/10.1108/PM-05-2014-0023
A study of the impacts of variable factors on built environment graduates’ prospects
Poon, Joanna and Brownlow, Michael 2016. A study of the impacts of variable factors on built environment graduates’ prospects. International Journal of Construction Education and Research. https://doi.org/10.1080/15578771.2015.1059394
Students’ views on the incorporation of commercial awareness in real estate education
Poon, Joanna and Brownlow, Michael 2014. Students’ views on the incorporation of commercial awareness in real estate education. Education and Training. https://doi.org/10.1108/ET-06-2013-0074
A study of real estate student satisfaction in Australia
Poon, Joanna 2016. A study of real estate student satisfaction in Australia. Pacific Rim Property Research Journal (PRPRJ). https://doi.org/10.1080/14445921.2016.1140859
An investigation of characteristics affecting employment outcomes and patterns of real estate graduates
Poon, Joanna 2016. An investigation of characteristics affecting employment outcomes and patterns of real estate graduates. Property Management. https://doi.org/10.1108/PM-05-2015-0024
Engaging sustainability good practice within the curriculum design and property portfolio in the Australian higher education sector
Poon, Joanna 2016. Engaging sustainability good practice within the curriculum design and property portfolio in the Australian higher education sector. International Journal of Sustainability in Higher Education. https://doi.org/10.1108/IJSHE-09-2015-0149