Entrepreneurialism in Digital Journalism Education: The Niche Model

Book chapter

Jones, C. and Nelson, S. 2024. Entrepreneurialism in Digital Journalism Education: The Niche Model. in: Barkho. L, Lugo-Ocando, J. and Jamil, S. (ed.) Handbook of Applied Journalism: Theory and Practice Springer pp. 221-243
AuthorsJones, C. and Nelson, S.
EditorsBarkho. L, Lugo-Ocando, J. and Jamil, S.

Drawing on theories of niche journalism, this chapter presents a theoretical model which educators exploring entrepreneurialism in digital journalism can use to help coach higher education students into establishing themselves as specialist journalists with a strong, personal brand in any field of reporting they wish to pursue. It examines three crucial journalistic components: subject, audience and the journalist, to demonstrate how these can be utilised effectively to help students identify gaps in the digital marketplace. The model, developed from the authors’ own teaching practices, empowers students to find their niche in a competitive digital marketplace without compromising their core journalistic values and, over time, develop a strong, digital presence and build their own audiences and expertise.

Keywordsdigital journalism; specialist journalism,; niche journalism; journalism education; entrepreneurial journalism; entrepreneurialism
Page range221-243
Book titleHandbook of Applied Journalism: Theory and Practice
Place of publicationSpringer
SeriesSpringer Handbooks of Political Science and International Relations
Digital Object Identifier (DOI)https://doi.org/10.1007/978-3-031-48739-2
Web address (URL)https://link.springer.com/book/10.1007/978-3-031-48739-2
All rights reserved (under embargo)
File Access Level
Output statusPublished
Publication dates
Online26 Feb 2024
Publication process dates
Deposited27 Mar 2024
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