Generation Z and the News: Patterns of News Consumption and Trust in the UK Digital Media Landscape

This study examines how Generation Z consumes and engages with news, the levels of trust they place in various sources, and the factors influencing these behaviours. It aims to provide a comprehensive understanding of the evolving media habits of post-millennials within the context of a rapidly shifting digital landscape. The research is underpinned by Generational Theory, Actor Network Theory, Diffusion of Innovation Theory, and Social Learning Theory, offering a multidimensional framework for analysing the relationship between generational identity, technological adoption, and media trust.

The study draws on quantitative data collected from a survey of 800 ‘Gen Z’ respondents, distributed during the COVID-19 pandemic. This period offered a unique context in which news consumption patterns were intensified and reshaped by both the urgency of information and the constraints of physical distancing. The survey explored respondents’ preferred news platforms, their trust in different types of media, and the social and technological influences shaping these preferences.

Findings indicate that Generation Z predominantly access news through digital and social media platforms, with trust levels varying significantly depending on the source and its perceived credibility. The study also highlights the influence of parental engagement, socio-economic background, and educational level on news consumption behaviours and trust formation. Furthermore, it identifies the active role that post-millennials play in the news production cycle, particularly through content sharing and online commentary.

These insights contribute to the broader discourse on generational media engagement and offer valuable implications for news organisations seeking to build trust and relevance with younger audiences.