Streaming video and diasporic worldmaking: Race, ethnicity, and religion in the Anglophone West

Journal article

Punathambekar, A., Giese, J., Bisht, D. and Gill, S. 2025. Streaming video and diasporic worldmaking: Race, ethnicity, and religion in the Anglophone West. European Journal of Cultural Studies. https://doi.org/10.1177/13675494251348359
AuthorsPunathambekar, A., Giese, J., Bisht, D. and Gill, S.
Abstract

Given the continual and savvy recognition by the state and the media industries of social and cultural difference, how should we approach breakthroughs in media representation? This article addresses this question by examining how Muslimness in Western television entertainment is being reimagined in the context of new industrial logics and techno-cultural possibilities enabled by streaming video services. Focusing on Ms Marvel (Disney+), Ramy (Hulu), Man Like Mobeen (BBC/Netflix) and We Are Lady Parts (Channel 4/Peacock), we analyze how media industry professionals are capitalizing on long-standing networks of trans-Atlantic television production and distribution, social media influence and the dynamics of creator cultures, and media industries’ quest for ‘diverse’ programming to engage in a worldmaking exercise that repositions Muslims and Muslimness in Western contexts defined by post-9/11 Islamophobia and resurgent xenophobia.

KeywordsDigital platforms; media industries; race and ethnicity; religion; television
Year2025
JournalEuropean Journal of Cultural Studies
PublisherSAGE Publications
ISSN1460-3551
Digital Object Identifier (DOI)https://doi.org/10.1177/13675494251348359
Web address (URL)https://journals.sagepub.com/doi/epub/10.1177/13675494251348359
FunderBritish Academy
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Open
Output statusPublished
Publication dates
Online25 Jun 2025
Publication process dates
Deposited04 Jul 2025
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