Bilal Akbar


NameBilal Akbar
Job titleLecturer in Marketing
Research instituteCollege of Business, Law and Social Sciences

Research outputs

An analysis of social marketing practice: factors associated with success

Akbar, Bilal, Garnelo-Gomez, Irene, Ndupu, Lawrence, Barnes, Elizabeth and Foster, Carley 2022. An analysis of social marketing practice: factors associated with success. Health Marketing Quarterly. https://doi.org/10.1080/07359683.2021.1997525

The social marketing paradox: challenges and opportunities for the discipline

Akbar, Bilal, Foote, Liz, Lawson, Alison, French, Jeff, Deshpande, Sameer and Lee, Nancy, R. 2021. The social marketing paradox: challenges and opportunities for the discipline. International Review on Public and Nonprofit Marketing. https://doi.org/10.1007/s12208-021-00308-0
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