Informed & educated: when public service radio learns from the commercial radio sector

Journal article


McMahon, D. 2019. Informed & educated: when public service radio learns from the commercial radio sector. VIEW Journal of European Television History & Culture. https://doi.org/10.18146/2213-0969.2019.jethc175
AuthorsMcMahon, D.
Abstract

Using the Irish Radio Industry as a case study, this chapter illustrates how the Public Service Broadcaster (PSB), Raidió Teilifís Éireann (RTÉ), was slow to react to change and the effect this had on the organisation’s competitiveness. This chapter analyses how RTÉ’s youth radio station, RTÉ 2fm, lost its place as the market leader to the competition including commercial station Beat and other stations as it resisted the required technological, social and economic change which ultimately affected its listenership. The author argues that the independent sector led the way in innovation and affected change which greatly benefited the industry as a whole and brought it into the digital age. This research was based on a methodology involving in-depth interviews, online surveys, textual analysis, direct observation and a longitudinal content analysis.

KeywordsFacebook, Irish radio, social media, millennial audience, commercial radio, public service radio, radio production
Year2019
JournalVIEW Journal of European Television History & Culture
PublisherVIEW Journal of European Television History & Culture
ISSN2213-0969
Digital Object Identifier (DOI)https://doi.org/10.18146/2213-0969.2019.jethc175
Web address (URL)http://hdl.handle.net/10545/624631
hdl:10545/624631
Publication dates19 Dec 2019
Publication process dates
Deposited30 Mar 2020, 10:02
Accepted01 Nov 2019
ContributorsUniversity of Derby
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File Access Level
Open
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https://repository.derby.ac.uk/item/92851/informed-educated-when-public-service-radio-learns-from-the-commercial-radio-sector

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