The pursuit of economic prosperity – exploring the entrepreneurial philosophy and approach of the Marwari Business community in India

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Amoncar, Nihar, Deacon, Jonathan and Stephens, Paula 2017. The pursuit of economic prosperity – exploring the entrepreneurial philosophy and approach of the Marwari Business community in India. Academy of Marketing.
AuthorsAmoncar, Nihar, Deacon, Jonathan and Stephens, Paula
Abstract

The Marwari business community has evolved from being one of merely shopkeepers to controlling majority of India’s inland trade by the First World War. Moving from trading and money lending in the 19th century, the Marwaris owned majority of India’s private industrial assets by the 1970’s. From controlling much of India's industrial enterprise throughout the twentieth century, they now account for a quarter of the Indian names on the Forbes billionaire list (Timberg, 2014). Despite their prominence, surprisingly little research has attempted to explore the reasons for their success. This study addresses that gap by undertaking an examination of Marwari entrepreneurs operating in Kolkata, India. The paper leads an exploratory study into the Marwari approach to Entrepreneurship by conducting a narrative based research among Marwari entrepreneurs. The study presents evidence of the Marwaris’ unique approach to Entrepreneurship and argues for further research into the community in view of the research questions emerging out of this exploratory study.

KeywordsEntrepreneurship; Ethnic-entrepreneurship; Effectuation; Entrepreneurial ecosystem; Socio-cultural context
Year2017
PublisherAcademy of Marketing
Web address (URL)http://hdl.handle.net/10545/624899
http://creativecommons.org/publicdomain/zero/1.0/
hdl:10545/624899
ISBN9781527212718
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Publication dates06 Jul 2017
Publication process dates
Deposited18 Jun 2020, 12:07
Accepted01 Mar 2017
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CC0 1.0 Universal

ContributorsUniversity of South Wales
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