Nihar Amoncar


NameNihar Amoncar
Job titleSenior Lecturer in Strategic Management
Research instituteCollege of Business, Law and Social Sciences

Research outputs

Entrepreneurial marketing and digital political communication – a citizen-led perspective on the role of social media in political discourse

Amoncar, Nihar 2020. Entrepreneurial marketing and digital political communication – a citizen-led perspective on the role of social media in political discourse. Journal of Research in Marketing and Entrepreneurship. https://doi.org/10.1108/JRME-12-2018-0066

Transgenerational business legacies and intergenerational succession among the Igbos (Nigeria)

Igwe, Paul, Madichie, Nnamdi and Amoncar, Nihar 2020. Transgenerational business legacies and intergenerational succession among the Igbos (Nigeria). Small Enterprise Research. https://doi.org/10.1080/13215906.2020.1751692

Keeping it in the family: exploring Igbo ethnic entrepreneurial behaviour in Nigeria

Igwe, Paul Agu, Newbery, Robert, Amoncar, Nihar, White, Gareth R.T. and Madichie, Nnamdi O. 2018. Keeping it in the family: exploring Igbo ethnic entrepreneurial behaviour in Nigeria. International Journal of Entrepreneurial Behavior & Research. 26 (1), pp. 34-53. https://doi.org/10.1108/ijebr-12-2017-0492

Social media in politics – simple aggregator or the emerging Ministry of truth

Amoncar, Nihar and Deacon, Jonathan 2017. Social media in politics – simple aggregator or the emerging Ministry of truth. Academy of Marketing.

The pursuit of economic prosperity – exploring the entrepreneurial philosophy and approach of the Marwari Business community in India

Amoncar, Nihar, Deacon, Jonathan and Stephens, Paula 2017. The pursuit of economic prosperity – exploring the entrepreneurial philosophy and approach of the Marwari Business community in India. Academy of Marketing.

Role of culture in effectuation: exploring the Marwari cultural philosophy and entrepreneurial approach

Amoncar, Nihar, Deacon, Jonathan and Stephens, Paula 2016. Role of culture in effectuation: exploring the Marwari cultural philosophy and entrepreneurial approach. Institute of Small Business and Entrepreneurship Conference 2016: Institutional voids.

The notion of growth: A research agenda for SMEs and entrepreneurs

Deacon, Jonathan and Amoncar, Nihar 2016. The notion of growth: A research agenda for SMEs and entrepreneurs. Journal of the Association for Management Education and Development.

The emerging conditions of meta-modernism: an observation-based interpretivist perspective on the curious case of Royal Enfield

Amoncar, Nihar and Deacon, Jonathan 2016. The emerging conditions of meta-modernism: an observation-based interpretivist perspective on the curious case of Royal Enfield. Academy of Marketing.

Defining contextual advantage: exploring the contextual relation between effectuation and entrepreneurial marketing for creating new markets effectually

Amoncar, Nihar, Deacon, Jonathan and Stephens, Paula 2016. Defining contextual advantage: exploring the contextual relation between effectuation and entrepreneurial marketing for creating new markets effectually. Asia Pacific Journal of Advanced Business and Social Studies.
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