On-line constructions of metrosexuality and masculinities: A membership categorisation analysis

Book chapter


Hall, Matthew, Gough, Brendan, Hansen, Susan and Seymour-Smith, Sarah 2017. On-line constructions of metrosexuality and masculinities: A membership categorisation analysis. in: Equinox Publishing.
AuthorsHall, Matthew, Gough, Brendan, Hansen, Susan and Seymour-Smith, Sarah
Abstract

The relatively recent growth of identity categories for men participating in non-conventional masculine activities can be linked to contemporary consumption and lifestyle opportunities (Gill et al. 2005). While there have been various studies pertaining to media representations of ‘metrosexuality’, ‘new’ masculinities, and the marketing of health and beauty products to men, we currently know little about how men define, ascribe to and disavow contemporary identity markers such as ‘metrosexual’. The existence of on-line forums dedicated to the discussion of metrosexuality provides an obvious opportunity to examine contemporary masculinities. In this paper we report on a study of one such internet forum, using membership categorization analysis (Sacks 1972; 1992) to investigate the deployment of metrosexuality and related identity categories. Our analysis highlights the masculinized parameters through which metrosexuality is taken up (and rejected), which include notions of vanity, conspicuous consumption, professional status and sexual prowess. The continued influence of hegemonic forms of masculinity in this context is discussed.

Keywordsgender; sexuality; identity; masculinity
Year2017
PublisherEquinox Publishing
ISBN9781781794937
Web address (URL)http://hdl.handle.net/10545/624368
hdl:10545/624368
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Publication dates2017
Publication process dates
Deposited09 Jan 2020, 11:35
Accepted2017
ContributorsNottingham Trent University and University of Derby
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https://repository.derby.ac.uk/item/92www/on-line-constructions-of-metrosexuality-and-masculinities-a-membership-categorisation-analysis

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