Agility in the Events Sector A Case Study of a Business Event in Finland

Book chapter


Gorchakova, Valentina and Berdysheva, Ekaterina 2021. Agility in the Events Sector A Case Study of a Business Event in Finland. in: Crisis Management and Recovery for Events: Impacts and Strategies Goodfellow Publishers.
AuthorsGorchakova, Valentina and Berdysheva, Ekaterina
Abstract

The events industry was estimated at $1,100 billion in 2018 and was expected to grow to reach $2,330 billion by 2026 (Allied Market Research, n.d.). Year 2020, however, turned out to be perhaps the most transformative year in the industry in the last decades. Numerous events, from smaller family occasions, like weddings, to major events of the likes of the Wimbledon tennis tournament, the UEFA EURO 2020, Glastonbury Festival and the Cannes Film festival, had to be cancelled due to the Covid-19 pandemic. The combined economic impact is not yet known but will be a loss in the hundreds of billions of US dollars (Gössling, Scott, & Hall, 2021). This shows the vulnerability of the events industry to major crises. Despite the negative impacts of crises on events, there is a paucity of research that explores organizational responses under unusual, unprecedented or critical circumstances in the events sector. This chapter applies the concept of agility in event organization within volatile, uncertain, complex, and ambiguous, so-called VUCA, environment (Bennett & Lemoine, 2014) that dominated year 2020 due to the unfolding pandemic. The agile approach is often seen as a stream of new ideas leading to elegantly simple solutions. It requires a high energy level of the team involved due to the tight constraints and deadlines. The authors introduce a case study of a business festival organized in Turku (Finland) and discuss the decision-making process, stakeholder involvement, introduction of a new modus operandi, and the new event format that was chosen.

Keywordsevents industry; COVID 19; Pandemic
Year2021
Book titleCrisis Management and Recovery for Events: Impacts and Strategies
PublisherGoodfellow Publishers
ISBN9781911635901
Digital Object Identifier (DOI)https://doi.org/10.23912/9781911635901-4812
Web address (URL)http://hdl.handle.net/10545/625871
http://creativecommons.org/licenses/by-nc-sa/4.0/
hdl:10545/625871
File
File Access Level
Open
File
File Access Level
Open
File
File Access Level
Open
Publication datesApr 2021
Publication process dates
Deposited12 Jul 2021, 09:17
Accepted2021
Rights

Attribution-NonCommercial-ShareAlike 4.0 International

ContributorsUniversity of Derby
Permalink -

https://repository.derby.ac.uk/item/930q8/agility-in-the-events-sector-a-case-study-of-a-business-event-in-finland

Download files


File
license.txt
File access level: Open

license_rdf
File access level: Open

CrisisManCh11_W.pdf
File access level: Open

  • 157
    total views
  • 55
    total downloads
  • 14
    views this month
  • 2
    downloads this month

Export as

Related outputs

The value of events in times of uncertainty: insights from balcony performances in Italy during the COVID-19 lockdown
Antchak, V., Gorchakova, V. and Rossetti, G. 2022. The value of events in times of uncertainty: insights from balcony performances in Italy during the COVID-19 lockdown. Annals of Leisure Research. pp. 1-18. https://doi.org/10.1080/11745398.2022.2046117
An eventful tourism city: Hosting major international exhibitions in Melbourne
Gorchakova, Valentina and Antchak, Vladimir 2021. An eventful tourism city: Hosting major international exhibitions in Melbourne. in: Routledge.