‘Eating, sleeping, breathing, reading’: the zoella book club and the young woman reader in the 21st Century

Journal article


Branagh-Miscampbell, Maxine and Marsden, Stevie 2019. ‘Eating, sleeping, breathing, reading’: the zoella book club and the young woman reader in the 21st Century. Participations: journal of audience and reception studies.
AuthorsBranagh-Miscampbell, Maxine and Marsden, Stevie
Abstract

This article considers the development and promotion of WH Smith’s Zoella Book Club and its success in developing an online community who share a reading experience through their engagement with the club. The Zoella Book Club is considered in relation to contemporary celebrity book club culture, as well as within an historical context that appraises the Zoella Book Club in terms of the construction and promotion of ideal(ised) notions of the young woman reader. Through its aesthetic, choice of books and rhetoric, the Zoella Book Club propagated, commodified, and ultimately perpetuated, highly feminised and domestic imagery to construct an image of the ideal woman reader in the twenty-first century.

Keywordscelebrity, influencers, social media, book clubs, women readers, young adult fiction
Year2019
JournalParticipations: journal of audience and reception studies
PublisherParticipations
ISSN1749-8716
Web address (URL)http://hdl.handle.net/10545/624844
hdl:10545/624844
Publication dates01 May 2019
Publication process dates
Deposited29 May 2020, 14:27
Accepted27 Mar 2019
ContributorsUniversity of Stirling and University of Leicester
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File Access Level
Open
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https://repository.derby.ac.uk/item/939z5/-eating-sleeping-breathing-reading-the-zoella-book-club-and-the-young-woman-reader-in-the-21st-century

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