‘Eating, sleeping, breathing, reading’: the zoella book club and the young woman reader in the 21st Century

Journal article


Branagh-Miscampbell, Maxine and Marsden, Stevie 2019. ‘Eating, sleeping, breathing, reading’: the zoella book club and the young woman reader in the 21st Century. Participations: journal of audience and reception studies.
AuthorsBranagh-Miscampbell, Maxine and Marsden, Stevie
Abstract

This article considers the development and promotion of WH Smith’s Zoella Book Club and its success in developing an online community who share a reading experience through their engagement with the club. The Zoella Book Club is considered in relation to contemporary celebrity book club culture, as well as within an historical context that appraises the Zoella Book Club in terms of the construction and promotion of ideal(ised) notions of the young woman reader. Through its aesthetic, choice of books and rhetoric, the Zoella Book Club propagated, commodified, and ultimately perpetuated, highly feminised and domestic imagery to construct an image of the ideal woman reader in the twenty-first century.

Keywordscelebrity, influencers, social media, book clubs, women readers, young adult fiction
Year2019
JournalParticipations: journal of audience and reception studies
PublisherParticipations
ISSN1749-8716
Web address (URL)http://hdl.handle.net/10545/624844
hdl:10545/624844
Publication dates01 May 2019
Publication process dates
Deposited29 May 2020, 14:27
Accepted27 Mar 2019
ContributorsUniversity of Stirling and University of Leicester
File
File Access Level
Open
Permalink -

https://repository.derby.ac.uk/item/939z5/-eating-sleeping-breathing-reading-the-zoella-book-club-and-the-young-woman-reader-in-the-21st-century

Download files

  • 43
    total views
  • 0
    total downloads
  • 0
    views this month
  • 0
    downloads this month

Export as

Related outputs

Diversity and opportunity in the UK media industries
Marsden, Stevie 2019. Diversity and opportunity in the UK media industries. in:
The first rule of judging club…: inside the saltire society literary awards
Marsden, Stevie and Squires, Claire 2019. The first rule of judging club…: inside the saltire society literary awards. Journal of Cultural Analysis and Social Change. 4 (2). https://doi.org/10.20897/jcasc/6354
Twenty-first century book studies: the state of the discipline
Noorda, Rachel and Marsden, Stevie 2019. Twenty-first century book studies: the state of the discipline. Book History. 22 (1), pp. 370-397. https://doi.org/10.1353/bh.2019.0013
Why women don’t win literary awards: the saltire society literary awards and implicit stereotyping
Marsden, Stevie 2019. Why women don’t win literary awards: the saltire society literary awards and implicit stereotyping. Women: A Cultural Review. 30 (1), pp. 43-65. https://doi.org/10.1080/09574042.2018.1561047
‘I didn’t know you could read': questioning the legitimacy of Kim Kardashian-West’s status as a cultural and literary intermediary
Marsden, Stevie 2018. ‘I didn’t know you could read': questioning the legitimacy of Kim Kardashian-West’s status as a cultural and literary intermediary. Logos. 29 (2-3), pp. 64-79. https://doi.org/10.1163/18784712-02902008