The structure and workings of a publishing house

Book chapter


Barker, David 2020. The structure and workings of a publishing house. in: Routledge.
AuthorsBarker, David
Abstract

Contemporary Publishing and the Culture of Books is a comprehensive resource that builds bridges between the traditional focus and methodologies of literary studies and the actualities of modern and contemporary literature, including the realities of professional writing, the conventions and practicalities of the publishing world, and its connections between literary publishing and other media. Focusing on the relationship between modern literature and the publishing industry, the volume enables students and academics to extend the text-based framework of modules on contemporary writing into detailed expositions of the culture and industry which bring these texts into existence; it brings economic considerations into line alongside creative issues, and examines how employing marketing strategies are utilized to promote and sell books. The text covers: The standard university-course specifications of contemporary writing, offering an extensive picture of the social, economic, and cultural contexts of these literary genres. The impact and status of non-literary writing, and how this compares with certain literary genres as an index to contemporary culture and a reflection of the state of the publishing industry. The practicalities and conventions of the publishing industry. Contextual aspects of literary culture and the book industry, visiting the broader spheres of publishing, promotion, bookselling, and literary culture. Carefully linked chapters allow readers to tie key elements of the publishing industry to the particular demands and features of contemporary literary genres and writing, offering a detailed guide to the ways in which the three core areas of culture, economics, and pragmatics intersect in the world of publishing. Further to being a valuable resource for those studying English or Creative Writing, the volume is a key text for degrees in which Publishing is a component, and is relevant to those aspects of Media Studies that look at interactions between the media and literature/publishing.

KeywordsBook publishing, structure, organisation, strategy
Year2020
PublisherRoutledge
ISBN9781315778389
Web address (URL)http://hdl.handle.net/10545/624696
hdl:10545/624696
File
File
File Access Level
Open
Publication dates16 Jan 2020
Publication process dates
Deposited15 Apr 2020, 10:40
AcceptedAug 2018
ContributorsUniversity of Derby
Permalink -

https://repository.derby.ac.uk/item/93w6v/the-structure-and-workings-of-a-publishing-house

Download files

  • 35
    total views
  • 534
    total downloads
  • 1
    views this month
  • 44
    downloads this month

Export as

Related outputs

The Thursday Murder Club: Launching a megabrand author - a publishing case study
Barker, D. and Mitchell, C. 2022. The Thursday Murder Club: Launching a megabrand author - a publishing case study. Logos. 33 (1), pp. 7-22. https://doi.org/10.1163/18784712-03104029
Curating the Canon: Editorial Decision-Making, Bias and Privilege in Publishing
Barker, David 2021. Curating the Canon: Editorial Decision-Making, Bias and Privilege in Publishing. Journal of Cultural Analysis and Social Change. 6 (1), pp. 1-15. https://doi.org/10.20897/jcasc/11118