Where Have All the Stories and Voices Gone in Local Newspapers? The Effect Falling Advertising Revenues and the Rise of the Web Have Had on English Regional Newspapers

Journal article


Bowyer, Richard 2021. Where Have All the Stories and Voices Gone in Local Newspapers? The Effect Falling Advertising Revenues and the Rise of the Web Have Had on English Regional Newspapers. Athens Journal of Mass Media and Communications. https://doi.org/10.30958/ajmmc.7-4-1
AuthorsBowyer, Richard
Abstract

The regional newspaper industry in the UK is in freefall with sales down more than 60 percent in 10 years. With this decline has come cost-cutting. This study looks at how these cuts have manifested themselves in terms of the number of news stories now being printed in newspapers and the number of local people being quoted in the newspapers. The study has looked at a number of regional newspapers across 30 years to show the effect of the changing face of the newspaper business as the audience and advertising have moved online. The research includes interviews with experts on whether story count mattered and if fewer stories and local voices have damaged the product. This paper finds that generally newspaper companies with a web-first culture have been forced to reduce their local news content in their printed products as they concentrate their resources online. While fewer stories and voices cannot be blamed for the complete demise of the newspapers, it is a consequence of cost-cutting and disadvantages the product. Opinions do vary on the needs for high story count, but this paper shows that most experts believe it is important and that without it, printed newspapers have been damaged.

Keywordsnewspapers; regional; decline; stories; quotes
Year2021
JournalAthens Journal of Mass Media and Communications
PublisherAthens Institute for Education and Research
ISSN2407-9499
Digital Object Identifier (DOI)https://doi.org/10.30958/ajmmc.7-4-1
Web address (URL)http://hdl.handle.net/10545/626061
hdl:10545/626061
Publication dates07 Oct 2021
Publication process dates
Deposited26 Oct 2021, 14:59
Accepted07 Mar 2020
ContributorsUniversity of Derby
File
File Access Level
Open
File
File Access Level
Open
Permalink -

https://repository.derby.ac.uk/item/94zw4/where-have-all-the-stories-and-voices-gone-in-local-newspapers-the-effect-falling-advertising-revenues-and-the-rise-of-the-web-have-had-on-english-regional-newspapers

Download files

  • 53
    total views
  • 17
    total downloads
  • 0
    views this month
  • 0
    downloads this month

Export as

Related outputs

Cover price rises of regional newspapers accentuated decline in sales as digital media grew between 2006-2016
Bowyer, Richard 2020. Cover price rises of regional newspapers accentuated decline in sales as digital media grew between 2006-2016. Journal of the Association for Journalism Education.