Addressing the needs of the other 90% - the role of cycling in developing the sustainable agenda in Johannesburg

Cycling is an energy efficient nonpolluting form of transport and is considered as one of the most sustainable means of transport. In South Africa cycling has been poorly recognized and supported by government and citizens as a sustainable mode of transport. However, drastic changes are proposed for the transport systems in the City of Johannesburg (also Joburg) and citizens are showing a growing interest in cycling for both recreation and commuting purposes. This paper investigates the changing cycling culture in Johannesburg and the extent to which cycling is recognized by government and included in the development of a sustainability agenda that addresses the socio-economic needs of Johannesburg citizens. National cycling projects, cycling associations and cycling events such as the monthly Johannesburg Critical Bike Mass Ride events are briefly described and used as reference points to illustrate the growing interest expressed by non-profit organizations and citizens to accommodate cyclists on public roads. This investigation aims to make a contribution to the sustainable design project through reflecting on a drastic proposed change for Johannesburg city transport which will impact on various design disciplines that can provide specialist knowledge in the
development of a sustainable transport system. This paper therefore acknowledge the complex dynamic system in which society operates and argue that through paying attention to the needs of citizens, designers can become co-creators within the system