Gendered violence and sexualized representations in video games: (Lack of) effect on gender-related attitudes

Journal article


Cross, L., Kaye, L. K., Savostijanovs, J., McLatchie, N., Johnston, M., Whiteman, L., Mooney, R. and Atherton, G. 2022. Gendered violence and sexualized representations in video games: (Lack of) effect on gender-related attitudes. New Media & Society. pp. 1-22. https://doi.org/10.1177/14614448221075736
AuthorsCross, L., Kaye, L. K., Savostijanovs, J., McLatchie, N., Johnston, M., Whiteman, L., Mooney, R. and Atherton, G.
Abstract

This research explored how gender portrayals in video games affect gender-related attitudes. Two hundred participants from the United Kingdom and Malaysia participated across three experiments, where the appearance and behaviour of video game characters were manipulated with regard to target (enemy) gender (Study 1), sexually explicit attire (Study 2) and level of character agency (Study 3). We found minimal evidence that exposure to gender-stereotyped content resulted in differential gender-related attitudes (implicit associations, hostile and benevolent sexism, or rape myth acceptance). However, Study 1 findings showed that individuals who played a first-person shooter with male enemies showed lower endorsement of some (benevolent) sexist attitudes (cf. control) and showed difference in game behaviour (cf. female enemies). Together, our results suggest that short-term exposure to video games containing female characters (sexualised, passive, or otherwise) does not consistently lead to the endorsement of negative gender attitudes.

KeywordsAttitudes; gender; sexism; stereotyping; video games
Year2022
JournalNew Media & Society
Journal citationpp. 1-22
PublisherSAGE Journals
ISSN1461-7315
Digital Object Identifier (DOI)https://doi.org/10.1177/14614448221075736
Web address (URL)https://journals.sagepub.com/doi/epub/10.1177/14614448221075736
Accepted author manuscript
License
File Access Level
Open
Output statusPublished
Publication dates
Online11 Feb 2022
Publication process dates
Deposited13 Feb 2023
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https://repository.derby.ac.uk/item/9wv6v/gendered-violence-and-sexualized-representations-in-video-games-lack-of-effect-on-gender-related-attitudes

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Cross et al. 2022.pdf
License: CC BY 4.0
File access level: Open

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