An integrated framework for the adoption and continuance intention to use mobile payment apps

Journal article


Humbani, M. and Wiese, M. 2019. An integrated framework for the adoption and continuance intention to use mobile payment apps. International Journal of Bank Marketing. 37 (2), pp. 646-664. https://doi.org/10.1108/ijbm-03-2018-0072
AuthorsHumbani, M. and Wiese, M.
Abstract

Purpose
The purpose of this paper is to develop and test an integrated model of the modified technology readiness index (TRI) with the extended expectation-confirmation model, in the context of information technology (E-ECM-IT) to explain the adoption and the intention to continue to use mobile payment applications (apps).

Design/methodology/approach
Data were collected from 426 users of mobile payment apps across South Africa. A confirmatory factor analysis was performed to validate the factor structure of the measurement items while structural equation modelling was employed to validate the proposed model and testing the hypotheses.

Findings
The overall model explained 81 per cent of variance in adoption and 78.5 per cent in the intention to continue to use mobile payment services. “Drivers” were better predictors of adoption than “inhibitors” while satisfaction emerged as the strongest predictor of continuance intentions.

Originality/value
To the best knowledge of the authors, this study is the first to empirically test an integrated modified TRI and E-ECM-IT model to supplement the paucity of research on the topic. The results show that the integrated model provides an enhanced way to understand the factors that influence adoption and continuance intention towards mobile payment apps. The results also add to existing knowledge of mobile technology literature.

Year2019
JournalInternational Journal of Bank Marketing
Journal citation37 (2), pp. 646-664
PublisherEmerald
ISSN0265-2323
Digital Object Identifier (DOI)https://doi.org/10.1108/ijbm-03-2018-0072
Web address (URL)https://www.emerald.com/insight/content/doi/10.1108/ijbm-03-2018-0072/full/html
Output statusPublished
Publication dates02 Jan 2019
Publication process dates
Deposited20 Jun 2025
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