Michael Humbani
| Name | Michael Humbani |
|---|---|
| Job title | Lecturer in Marketing |
| Research institute | Derby International Business School |
| ORCID | https://orcid.org/0009-0000-6730-3979 |
Research outputs
Drivers of mobile live-stream shopping and the moderating role of celebrity endorsement
Humbani, M. and Akosua Pokua Amofa, H. 2025. Drivers of mobile live-stream shopping and the moderating role of celebrity endorsement. African Journal of Business and Economic Research. 20 (2), pp. 447-469. https://doi.org/10.31920/1750-4562/2025/v20n2a20Testing a modified information system success model in a mobile travel app context
Humbani, M. and Dube, N. 2024. Testing a modified information system success model in a mobile travel app context. The Electronic Journal of Information Systems in Developing Countries. 90 (6), pp. 1-18. https://doi.org/10.1002/isd2.12339Satisfaction with mobile food delivery app (MFDA) usage and the moderating role of perceived COVID 19 risk
Humbani, M., Higueras-Castillo, E. and Liébana-Cabanillas, F. 2024. Satisfaction with mobile food delivery app (MFDA) usage and the moderating role of perceived COVID 19 risk. International Journal of Hospitality Management. 121, pp. 1-11. https://doi.org/10.1016/j.ijhm.2024.103807Determining the drivers of continued mobile food delivery app (MFDA) usage during a pandemic period
Humbani, M. and Munday, M. 2024. Determining the drivers of continued mobile food delivery app (MFDA) usage during a pandemic period. Cogent Business & Management. 11 (1), pp. 1-18. https://doi.org/10.1080/23311975.2024.2308086The role of perceived value of information disclosure on gaming motives and mobile game play
Humbani, M. and Jordaan, Y. 2023. The role of perceived value of information disclosure on gaming motives and mobile game play. South African Journal of Information Management. 25 (1), pp. 1-10. https://doi.org/10.4102/sajim.v25i1.1633The effect of perceived risk on value and adoption of proximity mobile payments
Humbani, M. and Barnard, Z. 2022. The effect of perceived risk on value and adoption of proximity mobile payments. South African Business Review. 25. https://doi.org/10.25159/1998-8125/9989Understanding proximity mobile payment adoption in South Africa
Humbani, M. and Eksteen, C. 2021. Understanding proximity mobile payment adoption in South Africa. Journal of Marketing and Consumer Behaviour in Emerging Markets. 2021 (2), pp. 4-21. https://doi.org/10.7172/2449-6634.jmcbem.2021.2.1Understanding perceived risks in proximity mobile payment adoption in South Africa and the mediating effect of perceived value
Humbani, M. 2021. Understanding perceived risks in proximity mobile payment adoption in South Africa and the mediating effect of perceived value. International Journal of Management and Marketing. 11 (6), p. 10–20.Determinants of mobile gaming need satisfaction in South Africa
Humbani, M. and Jacobs, L. 2021. Determinants of mobile gaming need satisfaction in South Africa. The Retail and Marketing Review. 17 (2). https://doi.org/10.10520/ejc-irmr1_v17_n2_a8Exploring technology readiness for mobile payment app users
Humbani, M. and Wiese, M. 2020. Exploring technology readiness for mobile payment app users. The International Review of Retail, Distribution and Consumer Research. 30 (2), pp. 123-142. https://doi.org/10.1080/09593969.2019.1626260An integrated framework for the adoption and continuance intention to use mobile payment apps
Humbani, M. and Wiese, M. 2019. An integrated framework for the adoption and continuance intention to use mobile payment apps. International Journal of Bank Marketing. 37 (2), pp. 646-664. https://doi.org/10.1108/ijbm-03-2018-0072Factors that predict attitudinal grouping towards SMS advertising
Humbani, M. and Jordaan, Y. 2018. Factors that predict attitudinal grouping towards SMS advertising. International Journal of Interactive Mobile Technologies. 12 (5), p. 97–111. https://doi.org/10.3991/ijim.v12i5.8985A cashless society for all : determining consumers’ readiness to adopt mobile payment services
Humbani, M. and Wiese, M. 2018. A cashless society for all : determining consumers’ readiness to adopt mobile payment services. Journal of African Business. 19 (3), pp. 409-429.The role played by gender, household income and age in factors contributing to consumers' attitudes towards short message advertisements
Humbani, M. and Jordaan, Y. 2015. The role played by gender, household income and age in factors contributing to consumers' attitudes towards short message advertisements. Communicare: Journal for Communication Sciences in Southern Africa. 34 (1).Predictors of consumer attitudes towards SMS advertising
Kotze, T., Jordaan, Y. and Humbani, M. 2015. Predictors of consumer attitudes towards SMS advertising. Management Dynamics. 24 (2).1618
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