Predicting product sales performance using various types of customer review data

Journal article


Baskaran, J., Sattar, U. and Khan, H. W. 2025. Predicting product sales performance using various types of customer review data. EAI Endorsed Transactions on Scalable Information Systems. 12 (4), pp. 1-11. https://doi.org/10.4108/eetsis.7216
AuthorsBaskaran, J., Sattar, U. and Khan, H. W.
Abstract

Today, in the e-commerce world, product reviews are a critical part of influencing consumer buying decisions and offer valuable insight to determine sales quality. But many current methods do not make efficient use of heterogeneous usergenerated content (UGC) and those they predict with a unified model may ignore the different nature between various review types. In light of these limitations, this study introduces an integrated algorithmic framework that combines cutting-edge sentiment analyses and machine learning (ML) algorithms for sales quality prediction through automatic analysis of product reviews over the internet. The approach proposed will collect structured data from different sources during a systematic process and then consider the path of normalization, and sentiment analysis followed by feature selection to construct advanced prognosis models. The model proved highly effective, achieving an 88% accuracy rate in predicting sales quality. This strong performance indicates a significant correlation between sales performance and sentiment reviews. This new framework shows good promise that sentiment analysis in UGC can be used and deployed in e-commerce product evaluation and recommendation system.Further research should investigate the integration of regional and temporal dynamics to improve model accuracy.

KeywordsUser Generated Content; Natural Language Processing; Technology Acceptance Model; Neural Network; Convolutional Recurrent Neural Networks
Year2025
JournalEAI Endorsed Transactions on Scalable Information Systems
Journal citation12 (4), pp. 1-11
PublisherEuropean Alliance for Innovation (EAI)
ISSN2032-9407
Digital Object Identifier (DOI)https://doi.org/10.4108/eetsis.7216
Web address (URL)https://publications.eai.eu/index.php/sis/article/view/7216
Publisher's version
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Open
Output statusPublished
Publication dates
Online17 Jul 2025
Publication process dates
Accepted17 Jul 2025
Deposited24 Jul 2025
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