Charles Hancock
| Name | Charles Hancock |
|---|---|
| Job title | Senior Lecturer in Marketing |
| Research institute | College of Business, Law and Social Sciences |
| ORCID | https://orcid.org/0000-0002-1593-7168 |
Research outputs
Real work opportunities in the curriculum: three different approaches
Hancock, C., Powell, T., Day, J. and Lawson, A. 2023. Real work opportunities in the curriculum: three different approaches. in: Hansen, S. and Daniels, K. (ed.) How to Enable the Employability of University Graduates Cheltenham Edward Elgar Publishing. pp. 89-99An empathetic approach: Using appreciative inquiry to gain balanced insights
Veasey, C., Lawson, A. and Hancock, C. 2021. An empathetic approach: Using appreciative inquiry to gain balanced insights. Academy of Marketing.Exploring the ZMET methodology in services marketing
Hancock, Charles C. and Foster, Carley 2019. Exploring the ZMET methodology in services marketing. Journal of Services Marketing. https://doi.org/10.1108/JSM-11-2018-0344Using images and deep emotions in marketing strategy in higher education.
Hancock, Charles C. 2016. Using images and deep emotions in marketing strategy in higher education. PhD Thesis695
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