Charles Hancock
| Name | Charles Hancock |
|---|---|
| Job title | Senior Lecturer in Marketing |
| Research institute | Derby International Business School |
| ORCID | https://orcid.org/0000-0002-1593-7168 |
Research outputs
Theorising intention to buy second hand wedding dresses: a ZMET study
Hancock, C., Thomas, L. J. and Boardman, R. 2025. Theorising intention to buy second hand wedding dresses: a ZMET study. Journal of Marketing Management. pp. 1-29. https://doi.org/10.1080/0267257X.2025.2558906.Doing marketing research: alternative methods for market sensing
Lawson, A. and Hancock, C. (ed.) 2025. Doing marketing research: alternative methods for market sensing. Oxford Routledge.Market sensing and qualitative research
Hancock, C. and Longbottom, D. 2025. Market sensing and qualitative research. in: Lawson, A. and Hancock, C. (ed.) Doing Marketing Research: Alternative Methods for Market Sensing Oxon Routledge. pp. 3-10Sensory research using the Zaltman Metaphor Elicitation Technique (ZMET)
Hancock, C. and Miller, L. 2025. Sensory research using the Zaltman Metaphor Elicitation Technique (ZMET). in: Lawson, A. and Hancock, C. (ed.) Doing Marketing Research: Alternative Methods for Market Sensing Oxon Routledge. pp. 29-44Using archival research in marketing
Gill, D. and Tomasella, B. 2025. Using archival research in marketing. in: Lawson, A. and Hancock, C. (ed.) Doing Marketing Research : Alternative Methods for Market Sensing Routledge.Real work opportunities in the curriculum: three different approaches
Hancock, C., Powell, T., Day, J. and Lawson, A. 2023. Real work opportunities in the curriculum: three different approaches. in: Hansen, S. and Daniels, K. (ed.) How to Enable the Employability of University Graduates Cheltenham Edward Elgar Publishing. pp. 89-99An empathetic approach: Using appreciative inquiry to gain balanced insights
Veasey, C., Lawson, A. and Hancock, C. 2021. An empathetic approach: Using appreciative inquiry to gain balanced insights. Academy of Marketing.Exploring the ZMET methodology in services marketing
Hancock, Charles C. and Foster, Carley 2019. Exploring the ZMET methodology in services marketing. Journal of Services Marketing. https://doi.org/10.1108/JSM-11-2018-0344Using images and deep emotions in marketing strategy in higher education.
Hancock, Charles C. 2016. Using images and deep emotions in marketing strategy in higher education. PhD Thesis1662
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