Charles Hancock


NameCharles Hancock
Job titleSenior Lecturer in Marketing
Research instituteCollege of Business, Law and Social Sciences
ORCIDhttps://orcid.org/0000-0002-1593-7168

Research outputs

Real work opportunities in the curriculum: three different approaches

Hancock, C., Powell, T., Day, J. and Lawson, A. 2023. Real work opportunities in the curriculum: three different approaches. in: Hansen, S. and Daniels, K. (ed.) How to Enable the Employability of University Graduates Cheltenham Edward Elgar Publishing. pp. 89-99

An empathetic approach: Using appreciative inquiry to gain balanced insights

Veasey, C., Lawson, A. and Hancock, C. 2021. An empathetic approach: Using appreciative inquiry to gain balanced insights. Academy of Marketing.

Exploring the ZMET methodology in services marketing

Hancock, Charles C. and Foster, Carley 2019. Exploring the ZMET methodology in services marketing. Journal of Services Marketing. https://doi.org/10.1108/JSM-11-2018-0344

Using images and deep emotions in marketing strategy in higher education.

Hancock, Charles C. 2016. Using images and deep emotions in marketing strategy in higher education. PhD Thesis
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