Lee Miller

NameLee Miller
Job titleSenior Lecturer in Marketing and Operations
Research instituteDerby International Business School

Research outputs

Sensory research using the Zaltman Metaphor Elicitation Technique (ZMET)

Hancock, C. and Miller, L. 2025. Sensory research using the Zaltman Metaphor Elicitation Technique (ZMET). in: Lawson, A. and Hancock, C. (ed.) Doing Marketing Research: Alternative Methods for Market Sensing Oxon Routledge. pp. 29-44

Seeing beyond the price. An empirical study evaluating experiential marketing factors in UK value-based fashion retailers

Miller, L. 2022. Seeing beyond the price. An empirical study evaluating experiential marketing factors in UK value-based fashion retailers. PhD Thesis https://doi.org/10.48773/q7qv1
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