Lee Miller

NameLee Miller
Job titleSenior Lecturer in Marketing and Operations
Research instituteCollege of Business, Law and Social Sciences

Research outputs

Seeing beyond the price. An empirical study evaluating experiential marketing factors in UK value-based fashion retailers

Miller, L. 2022. Seeing beyond the price. An empirical study evaluating experiential marketing factors in UK value-based fashion retailers. PhD Thesis https://doi.org/10.48773/q7qv1
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