Lee Miller
Name | Lee Miller |
---|---|
Job title | Senior Lecturer in Marketing and Operations |
Research institute | College of Business, Law and Social Sciences |
Research outputs
Seeing beyond the price. An empirical study evaluating experiential marketing factors in UK value-based fashion retailers
Miller, L. 2022. Seeing beyond the price. An empirical study evaluating experiential marketing factors in UK value-based fashion retailers. PhD Thesis https://doi.org/10.48773/q7qv180
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