Virtual cultural tourism: six pillars of VCT using co-creation, value exchange and exchange value
Journal article
Authors | Clarke, Alan and Wiltshier, P. |
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Abstract | This paper examines antecedents to the successful use of Virtual Cultural Tourism and the ways in which virtual realities can add value to Cultural Tourism offers. Success can be seen to derive from the deeper understanding of consumers’ preferences and motivations to engage with Virtual Cultural Tourism. It is also necessary to see these initiatives from the perspective of multiple stakeholders: the armchair traveller, the frequent flyer and the service provider at destinations. The latter include public sector providers such as park site managers, museum curators, interpretation and information services for tourism as well as the private sector developers. |
Keywords | Virtual cultural tourism; Affiliation; Stakeholders |
Year | 2016 |
Journal | Tourism and Hospitality Research |
ISSN | 14673584 |
Digital Object Identifier (DOI) | https://doi.org/10.1177/1467358415627301 |
Web address (URL) | http://hdl.handle.net/10545/601325 |
hdl:10545/601325 | |
Publication dates | Feb 2016 |
Publication process dates | |
Deposited | 14 Mar 2016, 14:24 |
Contributors | University of Derby, University of Pannonia |
File | File Access Level Open |
File | File Access Level Open |
https://repository.derby.ac.uk/item/9380v/virtual-cultural-tourism-six-pillars-of-vct-using-co-creation-value-exchange-and-exchange-value
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