Virtual cultural tourism: six pillars of VCT using co-creation, value exchange and exchange value

Journal article


Clarke, Alan and Wiltshier, P. 2016. Virtual cultural tourism: six pillars of VCT using co-creation, value exchange and exchange value. Tourism and Hospitality Research. https://doi.org/10.1177/1467358415627301
AuthorsClarke, Alan and Wiltshier, P.
Abstract

This paper examines antecedents to the successful use of Virtual Cultural Tourism and the ways in which virtual realities can add value to Cultural Tourism offers. Success can be seen to derive from the deeper understanding of consumers’ preferences and motivations to engage with Virtual Cultural Tourism. It is also necessary to see these initiatives from the perspective of multiple stakeholders: the armchair traveller, the frequent flyer and the service provider at destinations. The latter include public sector providers such as park site managers, museum curators, interpretation and information services for tourism as well as the private sector developers.

KeywordsVirtual cultural tourism; Affiliation; Stakeholders
Year2016
JournalTourism and Hospitality Research
ISSN14673584
Digital Object Identifier (DOI)https://doi.org/10.1177/1467358415627301
Web address (URL)http://hdl.handle.net/10545/601325
hdl:10545/601325
Publication datesFeb 2016
Publication process dates
Deposited14 Mar 2016, 14:24
ContributorsUniversity of Derby, University of Pannonia
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https://repository.derby.ac.uk/item/9380v/virtual-cultural-tourism-six-pillars-of-vct-using-co-creation-value-exchange-and-exchange-value

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