Management Practices for the Development of Religious Tourism Sacred Sites: Managing expectations through sacred and secular aims in site development; report, store and access

Journal article


Wiltshier, P. and Griffiths, Maureen 2016. Management Practices for the Development of Religious Tourism Sacred Sites: Managing expectations through sacred and secular aims in site development; report, store and access. International Journal of Religious Tourism and Pilgrimage. https://doi.org/10.21427/D7KS3J
AuthorsWiltshier, P. and Griffiths, Maureen
Abstract

Through a distillation of practices reflective of the extant literature and socio-economic approaches to inclusive development of sites of religious experiences and worship, we posit that there are seven core conceptual approaches to support evolving site management needs. Therefore, developing sites of special significance necessarily requires the dissemination and sharing of both intellectual and practical contributions to meet those needs in a planned and stakeholder-driven approach. Traditional approaches to development emerged half a century ago with a focus on core competencies and the agreed understanding that open and fair competition would raise quality and assure reasonable profit margins. Creating awareness of services and products and mapping those to our marketing practices are the first two tools in the toolkit. Analysis and synthesis through primary research enables cleric and manager to grasp visitors’ and worshippers’ needs and develop audiences for sites. Fourthly we present the importance of maintenance and plans for developing sites to accommodate factors in both internal and external environments that acknowledge the requirement to remain competitive. Next, the importance of networks, grappling with the wider community and perhaps establishing a wider, even global, reach, is appraised as important. In seeking to tap into resources traditionally not employed in managing religious and pilgrimage sites we elevate the need for an enterprise culture (this enterprise culture is seen in the other papers in this special issue). The final offer includes dimensions of volunteering, nontraditional support networks, altruism and philanthropy which we name as ‘the third way'.

KeywordsReligion; pilgrimage; Management; Development; Toolkits
Year2016
JournalInternational Journal of Religious Tourism and Pilgrimage
PublisherDublin Institute of Technology
ISSN2009-7379
Digital Object Identifier (DOI)https://doi.org/10.21427/D7KS3J
Web address (URL)http://hdl.handle.net/10545/620689
hdl:10545/620689
Publication dates2016
Publication process dates
Deposited03 Nov 2016, 15:23
ContributorsUniversity of Derby
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