Derby Management School
| Type | Department |
|---|---|
| Faculty | College of Business, Law and Social Sciences |
Latest research outputs
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Market sensing and qualitative research
Hancock, C. and Longbottom, D. 2025. Market sensing and qualitative research. in: Lawson, A. and Hancock, C. (ed.) Doing Marketing Research: Alternative Methods for Market Sensing Oxon Routledge. pp. 3-10Book chapter
Alternative research methods: introducing marketing sensing, a qualitative and interpretive perspective on research
Longbottom, David and Lawson, Alison 2018. Alternative research methods: introducing marketing sensing, a qualitative and interpretive perspective on research. in: Routledge.Book chapter
Social media networks: Rich on-line data sources
Hanlon, Annmarie 2016. Social media networks: Rich on-line data sources. in: Lawson, A. and Longbottom, D. (ed.) Alternative Market Research Methods: Market Sensing United Kingdom Routledge. pp. 149-181Book chapter
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