David Longbottom

NameDavid Longbottom
Job titleLecturer in Marketing and Operations
Research instituteDerby Management School

Research outputs

Market sensing and qualitative research

Hancock, C. and Longbottom, D. 2025. Market sensing and qualitative research. in: Lawson, A. and Hancock, C. (ed.) Doing Marketing Research: Alternative Methods for Market Sensing Oxon Routledge. pp. 3-10

Alternative research methods: introducing marketing sensing, a qualitative and interpretive perspective on research

Longbottom, David and Lawson, Alison 2018. Alternative research methods: introducing marketing sensing, a qualitative and interpretive perspective on research. in: Routledge.

Social media networks: Rich on-line data sources

Hanlon, Annmarie 2016. Social media networks: Rich on-line data sources. in: Lawson, A. and Longbottom, D. (ed.) Alternative Market Research Methods: Market Sensing United Kingdom Routledge. pp. 149-181
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