David Longbottom

NameDavid Longbottom
Job titleLecturer in Marketing and Operations
Research instituteDerby Management School

Research outputs

Alternative research methods: introducing marketing sensing, a qualitative and interpretive perspective on research

Longbottom, David and Lawson, Alison 2018. Alternative research methods: introducing marketing sensing, a qualitative and interpretive perspective on research. in: Routledge.

Social media networks: Rich on-line data sources

Hanlon, Annmarie 2016. Social media networks: Rich on-line data sources. in: Lawson, A. and Longbottom, D. (ed.) Alternative Market Research Methods: Market Sensing United Kingdom Routledge. pp. 149-181
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