Social media networks: Rich on-line data sources
Book chapter
Hanlon, Annmarie 2016. Social media networks: Rich on-line data sources. in: Lawson, A. and Longbottom, D. (ed.) Alternative Market Research Methods: Market Sensing United Kingdom Routledge. pp. 149-181
Authors | Hanlon, Annmarie |
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Editors | Lawson, A. and Longbottom, D. |
Abstract | This chapter illustrates how social media networks can be harnessed for research to highlight feelings, behaviour and opinions of customers. This is a new area of research and will include discussions on data mining and thematic analysis. |
Keywords | social media; market sensing; consumer behaviour; market research |
Page range | 149-181 |
Year | 2016 |
Book title | Alternative Market Research Methods: Market Sensing |
Publisher | Routledge |
Place of publication | United Kingdom |
Edition | 1st |
ISBN | 9781138843721 |
Web address (URL) | https://www.routledge.com/Alternative-Market-Research-Methods-Market-Sensing/Longbottom-Lawson/p/book/9781138843721 |
http://hdl.handle.net/10545/622320 | |
hdl:10545/622320 | |
File | File Access Level Open |
File | |
Publication dates | 15 Sep 2016 |
Publication process dates | |
Deposited | 15 Mar 2018 |
Contributors | University of Derby |
Permalink -
https://repository.derby.ac.uk/item/93177/social-media-networks-rich-on-line-data-sources
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