Social media networks: Rich on-line data sources

Book chapter

Hanlon, Annmarie 2016. Social media networks: Rich on-line data sources. in: Lawson, A. and Longbottom, D. (ed.) Alternative Market Research Methods: Market Sensing United Kingdom Routledge. pp. 149-181
AuthorsHanlon, Annmarie
EditorsLawson, A. and Longbottom, D.
Abstract

This chapter illustrates how social media networks can be harnessed for research to highlight feelings, behaviour and opinions of customers. This is a new area of research and will include discussions on data mining and thematic analysis.

Keywordssocial media; market sensing; consumer behaviour; market research
Page range149-181
Year2016
Book titleAlternative Market Research Methods: Market Sensing
PublisherRoutledge
Place of publicationUnited Kingdom
Edition1st
ISBN9781138843721
Web address (URL)https://www.routledge.com/Alternative-Market-Research-Methods-Market-Sensing/Longbottom-Lawson/p/book/9781138843721
http://hdl.handle.net/10545/622320
hdl:10545/622320
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Publication dates15 Sep 2016
Publication process dates
Deposited15 Mar 2018
ContributorsUniversity of Derby
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