Alison Lawson


NameAlison Lawson
Job titleHead of Division Marketing and Operations
Research instituteCollege of Business, Law and Social Sciences

Research outputs

Using appreciative inquiry in business research

Lawson, A. and Veasey, C. 2023. Using appreciative inquiry in business research.

Fans as consumers: psychographics and tribalism in Doctor Who fandom

Lawson, A. and Lawson, D. 2024. Fans as consumers: psychographics and tribalism in Doctor Who fandom. in: Booth, P., Hills, M., Rayner-Roberts, T. and Piedmont, J. (ed.) Adventures Across Space and Time: A Doctor Who Reader London Bloomsbury Academic. pp. 117-123

Social marketing as a behaviour change strategy to increase tourists' pro-environmental behaviour

Lawson, A., Akbar, B., Tomasella, B. and Azara, I. 2023. Social marketing as a behaviour change strategy to increase tourists' pro-environmental behaviour. in: Ramkissoon, H. (ed.) Handbook on Tourism and Behaviour Change Cheltenham Edward Elgar. pp. 138-155

Two-stage taxonomy for measuring success in social marketing practice

Akbar, B., Amoncar, N., Cateriano, E. and Lawson, A. 2023. Two-stage taxonomy for measuring success in social marketing practice. Journal of Social Marketing. pp. 1-18. https://doi.org/10.1108/JSOCM-11-2022-0226

Evaluation of the impact of implementing a new digital communication platform in hospital workflow

Lawson, A., Zaib, J. and Daniel, J. 2023. Evaluation of the impact of implementing a new digital communication platform in hospital workflow. The British Academy of Management (BAM) Conference. Newcastle 06 - 08 Sep 2016 British Academy of Management (BAM).

Placemaking as a driver for co-creation in cultural tourism in rural Zimbabwe - the scope for creative entrepreneurs and tour operators

Lawson, A., Masiye, T. and Banwait, K. 2023. Placemaking as a driver for co-creation in cultural tourism in rural Zimbabwe - the scope for creative entrepreneurs and tour operators. The British Academy of Management (BAM) Conference. Newcastle 06 - 08 Sep 2016 British Academy of Management (BAM).

Challenges for co-creation in Zimbabwe's cultural and creative industries

Lawson, A., Masiye, T. and Banwait, K. 2023. Challenges for co-creation in Zimbabwe's cultural and creative industries . The British Academy of Management (BAM) Conference. Newcastle 06 - 08 Sep 2016 British Academy of Management (BAM).

Stakeholder shared value creation: a strategic analysis of academic publishing and UK higher education in the context of developing digital technologies

Lawson, A., Ahmed, S. and Baranova, P. 2023. Stakeholder shared value creation: a strategic analysis of academic publishing and UK higher education in the context of developing digital technologies. The British Academy of Management (BAM) Conference. Newcastle 06 - 08 Sep 2016 British Academy of Management (BAM).

Conceptualizing, Embracing, and Measuring Failure in Social Marketing Practice

Akbar, B., Foote, L. and Lawson, A. 2023. Conceptualizing, Embracing, and Measuring Failure in Social Marketing Practice. Social Marketing Quarterly. pp. 1-16. https://doi.org/10.1177/15245004231187134

Real work opportunities in the curriculum: three different approaches

Hancock, C., Powell, T., Day, J. and Lawson, A. 2023. Real work opportunities in the curriculum: three different approaches. in: Hansen, S. and Daniels, K. (ed.) How to Enable the Employability of University Graduates Cheltenham Edward Elgar Publishing. pp. 89-99

Mind the gap: employers' and students' perceptions of skills and knowledge needed by accounting graduates in Greece

Anastasiou, E., Neary, S. and Lawson, A. 2023. Mind the gap: employers' and students' perceptions of skills and knowledge needed by accounting graduates in Greece. in: Hansen, S. and Daniels, K. (ed.) How to Enable the Employability of University Graduates Cheltenham Edward Elgar Publishing. pp. 67-78

Extending Lauterborn's 4Cs for social marketing

Akbar, M. Bilal, Lawson, Alison and Turner, Nick 2022. Extending Lauterborn's 4Cs for social marketing. in: Palgrave/ Springer.

The social marketing paradox: challenges and opportunities for the discipline

Akbar, Bilal, Foote, Liz, Lawson, Alison, French, Jeff, Deshpande, Sameer and Lee, Nancy, R. 2021. The social marketing paradox: challenges and opportunities for the discipline. International Review on Public and Nonprofit Marketing. https://doi.org/10.1007/s12208-021-00308-0

Managing strategic accounts with empowerment and management support for co-creation of value

Veasey, C., Lawson, A. and Kotera, Y. 2021. Managing strategic accounts with empowerment and management support for co-creation of value. British Academy of Management.

An empathetic approach: Using appreciative inquiry to gain balanced insights

Veasey, C., Lawson, A. and Hancock, C. 2021. An empathetic approach: Using appreciative inquiry to gain balanced insights. Academy of Marketing.

Social Marketing: Advancing a New Planning Framework to Guide Programmes

Akbar, M Bilal, Ndupu, Lawrence, French, Jeff and Lawson, Alison 2021. Social Marketing: Advancing a New Planning Framework to Guide Programmes. RAUSP Management Journal. https://doi.org/10.1108/RAUSP-08-2020-0186

Use of social marketing principles in sexual health: an exploratory review

Akbar, M Bilal, French, Jeff and Lawson, Alison 2020. Use of social marketing principles in sexual health: an exploratory review. Social Business. https://doi.org/10.1362/204440820X15929907056698

From KAM to KARMA: The evolution of Key Account Management for co-creation of value

Veasey, C. and Lawson, A, 2020. From KAM to KARMA: The evolution of Key Account Management for co-creation of value. British Academy of Management.

The UK's reading culture and consumers' emotional response to books

Lawson, Alison 2020. The UK's reading culture and consumers' emotional response to books. in: Routledge.

Critical review on social marketing planning approaches

Akbar, M Bilal, French, Jeff and Lawson, Alison 2019. Critical review on social marketing planning approaches. Social Business. https://doi.org/10.1362/204440819x15633617555894

Alternative research methods: introducing marketing sensing, a qualitative and interpretive perspective on research

Longbottom, David and Lawson, Alison 2018. Alternative research methods: introducing marketing sensing, a qualitative and interpretive perspective on research. in: Routledge.

Mapping services theory to PhD supervision: lessons to be learned for doctoral students' visibility

Lawson, Alison 2017. Mapping services theory to PhD supervision: lessons to be learned for doctoral students' visibility. British Academy of Management.

Social media networks: Rich on-line data sources

Hanlon, Annmarie 2016. Social media networks: Rich on-line data sources. in: Lawson, A. and Longbottom, D. (ed.) Alternative Market Research Methods: Market Sensing United Kingdom Routledge. pp. 149-181

Learner identities in the context of undergraduates: a case study

Lawson, Alison 2014. Learner identities in the context of undergraduates: a case study. Educational Research. https://doi.org/10.1080/00131881.2014.934557
  • 1000
    total views of outputs
  • 167
    total downloads of outputs
  • 64
    views of outputs this month
  • 24
    downloads of outputs this month