Alison Lawson


NameAlison Lawson
Job titleHead of Division Marketing and Operations
Research instituteCollege of Business, Law and Social Sciences

Research outputs

Conceptualizing, Embracing, and Measuring Failure in Social Marketing Practice

Akbar, B., Foote, L. and Lawson, A. 2023. Conceptualizing, Embracing, and Measuring Failure in Social Marketing Practice. Social Marketing Quarterly. pp. 1-16. https://doi.org/10.1177/15245004231187134

Real work opportunities in the curriculum: three different approaches

Hancock, C., Powell, T., Day, J. and Lawson, A. 2023. Real work opportunities in the curriculum: three different approaches. in: Hansen, S. and Daniels, K. (ed.) How to Enable the Employability of University Graduates Cheltenham Edward Elgar Publishing. pp. 89-99

Mind the gap: employers' and students' perceptions of skills and knowledge needed by accounting graduates in Greece

Anastasiou, E., Neary, S. and Lawson, A. 2023. Mind the gap: employers' and students' perceptions of skills and knowledge needed by accounting graduates in Greece. in: Hansen, S. and Daniels, K. (ed.) How to Enable the Employability of University Graduates Cheltenham Edward Elgar Publishing. pp. 67-78

Extending Lauterborn's 4Cs for social marketing

Akbar, M. Bilal, Lawson, Alison and Turner, Nick 2022. Extending Lauterborn's 4Cs for social marketing. in: Palgrave/ Springer.

The social marketing paradox: challenges and opportunities for the discipline

Akbar, Bilal, Foote, Liz, Lawson, Alison, French, Jeff, Deshpande, Sameer and Lee, Nancy, R. 2021. The social marketing paradox: challenges and opportunities for the discipline. International Review on Public and Nonprofit Marketing. https://doi.org/10.1007/s12208-021-00308-0

Managing strategic accounts with empowerment and management support for co-creation of value

Veasey, C., Lawson, A. and Kotera, Y. 2021. Managing strategic accounts with empowerment and management support for co-creation of value. British Academy of Management.

An empathetic approach: Using appreciative inquiry to gain balanced insights

Veasey, C., Lawson, A. and Hancock, C. 2021. An empathetic approach: Using appreciative inquiry to gain balanced insights. Academy of Marketing.

Social Marketing: Advancing a New Planning Framework to Guide Programmes

Akbar, M Bilal, Ndupu, Lawrence, French, Jeff and Lawson, Alison 2021. Social Marketing: Advancing a New Planning Framework to Guide Programmes. RAUSP Management Journal. https://doi.org/10.1108/RAUSP-08-2020-0186

Use of social marketing principles in sexual health: an exploratory review

Akbar, M Bilal, French, Jeff and Lawson, Alison 2020. Use of social marketing principles in sexual health: an exploratory review. Social Business. https://doi.org/10.1362/204440820X15929907056698

From KAM to KARMA: The evolution of Key Account Management for co-creation of value

Veasey, C. and Lawson, A, 2020. From KAM to KARMA: The evolution of Key Account Management for co-creation of value. British Academy of Management.

The UK's reading culture and consumers' emotional response to books

Lawson, Alison 2020. The UK's reading culture and consumers' emotional response to books. in: Routledge.

Critical review on social marketing planning approaches

Akbar, M Bilal, French, Jeff and Lawson, Alison 2019. Critical review on social marketing planning approaches. Social Business. https://doi.org/10.1362/204440819x15633617555894

Alternative research methods: introducing marketing sensing, a qualitative and interpretive perspective on research

Longbottom, David and Lawson, Alison 2018. Alternative research methods: introducing marketing sensing, a qualitative and interpretive perspective on research. in: Routledge.

Mapping services theory to PhD supervision: lessons to be learned for doctoral students' visibility

Lawson, Alison 2017. Mapping services theory to PhD supervision: lessons to be learned for doctoral students' visibility. British Academy of Management.

Social media networks: Rich on-line data sources

Hanlon, Annmarie 2016. Social media networks: Rich on-line data sources. in: Lawson, A. and Longbottom, D. (ed.) Alternative Market Research Methods: Market Sensing United Kingdom Routledge. pp. 149-181

Learner identities in the context of undergraduates: a case study

Lawson, Alison 2014. Learner identities in the context of undergraduates: a case study. Educational Research. https://doi.org/10.1080/00131881.2014.934557
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