Entrepreneurial performance and competition within the creative and cultural industries: Challenges for cultural entrepreneurs in a developing country

Book chapter

Masiye, T., Lawson, A. and Banwait, K. 2024. Entrepreneurial performance and competition within the creative and cultural industries: Challenges for cultural entrepreneurs in a developing country. in: Hill, I., Elias, S., Jones, P. and Dobson, S. (ed.) Creative (and Cultural) Industry Entrepreneurship in the 21st Century: Policy Challenges for and by Policymakers Vol: V18, Part B Leeds Emerald.
AuthorsMasiye, T., Lawson, A. and Banwait, K.
EditorsHill, I., Elias, S., Jones, P. and Dobson, S.
Abstract

This chapter investigates performance management and competition within creatives and cultural industries (CCI) in a developing like Zimbabwe. The chapter is a critically reflective piece that aims to develop an in-depth understanding of the complexities of performance management and competition in CCI. (Lived experiences) reveal distinct differences in performance criteria between creatives from developed and developing countries. Zimbabwean creatives’ perception of performance, its management and competition are influenced by economic pressures such as high unemployment, low demand for creative products and over supply due to high concentration of creative producers in the market. As a result, application of performance criteria is dynamic and dependent on non-creative external pressures. The chapter makes recommendations for future studies in this area.

KeywordsCreative; cultural; entrepreneur; Zimbabwe; performance management; competition
Year2024
Book titleCreative (and Cultural) Industry Entrepreneurship in the 21st Century: Policy Challenges for and by Policymakers Vol: V18, Part B
PublisherEmerald
Place of publicationLeeds
Series Contemporary Issues in Entrepreneurship Research
ISBN9781804559079
Web address (URL)https://books.emeraldinsight.com/book/detail/creative-and-cultural-industry-entrepreneurship-in-the-21st-century/?k=9781804559079
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Output statusPublished
Publication dates
Online03 Dec 2024
Publication process dates
Deposited05 Jul 2024
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