Placemaking as a driver for co-creation in cultural tourism in rural Zimbabwe - the scope for creative entrepreneurs and tour operators

Conference Presentation

Lawson, A., Masiye, T. and Banwait, K. 2023. Placemaking as a driver for co-creation in cultural tourism in rural Zimbabwe - the scope for creative entrepreneurs and tour operators. The British Academy of Management (BAM) Conference. Newcastle 06 - 08 Sep 2016 British Academy of Management (BAM).
AuthorsLawson, A., Masiye, T. and Banwait, K.
TypeConference Presentation
Abstract

African rural communities are the custodians for cultural heritage, and this presents a unique potential for cultural tourism. Co-creation as a product development strategy or a product promotion strategy would serve to provide skills and resources to sustain placemaking and to give authenticity to the cultural tourist’s experience. Placemaking in rural tourism is predicated by the inclusion of local
communities as the custodians of the culture which is the central product in cultural tourism. Creative Entrepreneurs, particularly producers of cultural artifacts, can contribute to the stories and heritage of the people who live in rural communities. This paper will be a qualitative investigation designed to explore previous research on placemaking and the appropriateness of co-creation in placemaking.

Keywords Placemaking; Co-creation; Cultural Tourism; Rural Tourism; Creative Entrepreneurship
Year2023
ConferenceThe British Academy of Management (BAM) Conference
PublisherBritish Academy of Management (BAM)
Web address (URL)https://www.bam.ac.uk/events-landing/past-conferences/bam2023-conference.html
Accepted author manuscript
License
All rights reserved
File Access Level
Open
Publication dates
OnlineSep 2023
Publication process dates
Deposited08 Dec 2023
Permalink -

https://repository.derby.ac.uk/item/q35w3/placemaking-as-a-driver-for-co-creation-in-cultural-tourism-in-rural-zimbabwe-the-scope-for-creative-entrepreneurs-and-tour-operators

Log in to edit

Download files

Accepted author manuscript
Placemaking in Cultural Tourism in Zimbabwe - BAM paper 2023.pdf
License: All rights reserved
File access level: Open

  • 137
    total views
  • 27
    total downloads
  • 5
    views this month
  • 1
    downloads this month

Export as

Related outputs

Japanese Martial Arts practice is an effective wellbeing strategy in post-COVID: A qualitative appraisal
Veasey, C., Lieu, J., Aledeh, M., Lawson, A. and Kotera, Y. 2024. Japanese Martial Arts practice is an effective wellbeing strategy in post-COVID: A qualitative appraisal. International Journal of Spa and Wellness. pp. 1-29. https://doi.org/10.1080/24721735.2024.2374525
Embedding the Sustainable Development Goals Into Higher Education Institutions’ Marketing Curriculum
Tomasella, B., Akbar, B., Lawson, A., Howarth, R. and Bedford, R. 2024. Embedding the Sustainable Development Goals Into Higher Education Institutions’ Marketing Curriculum. Journal of Marketing Education. https://doi.org/10.1177/02734753241231182
Entrepreneurial performance and competition within the creative and cultural industries: Challenges for cultural entrepreneurs in a developing country
Masiye, T., Lawson, A. and Banwait, K. 2024. Entrepreneurial performance and competition within the creative and cultural industries: Challenges for cultural entrepreneurs in a developing country. in: Hill, I., Elias, S., Jones, P. and Dobson, S. (ed.) Creative (and Cultural) Industry Entrepreneurship in the 21st Century: Policy Challenges for and by Policymakers Vol: V18, Part B Leeds Emerald.
Fans as consumers: psychographics and tribalism in Doctor Who fandom
Lawson, A. and Lawson, D. 2024. Fans as consumers: psychographics and tribalism in Doctor Who fandom. in: Booth, P., Hills, M., Rayner-Roberts, T. and Piedmont, J. (ed.) Adventures Across Space and Time: A Doctor Who Reader London Bloomsbury Academic. pp. 117-123
Unveiling the Petal Path: Exploring the Cut Flower Industry's Global Supply Chain
Liravi, P. and Lawson, A. 2023. Unveiling the Petal Path: Exploring the Cut Flower Industry's Global Supply Chain. SAGE Publishing. https://doi.org/10.4135/9781071966624
Evaluation of the impact of implementing a new digital communication platform in hospital workflow
Lawson, A., Zaib, J. and Daniel, J. 2023. Evaluation of the impact of implementing a new digital communication platform in hospital workflow. The British Academy of Management (BAM) Conference. Newcastle 06 - 08 Sep 2016 British Academy of Management (BAM).
Challenges for co-creation in Zimbabwe's cultural and creative industries
Lawson, A., Masiye, T. and Banwait, K. 2023. Challenges for co-creation in Zimbabwe's cultural and creative industries . The British Academy of Management (BAM) Conference. Newcastle 06 - 08 Sep 2016 British Academy of Management (BAM).
Stakeholder shared value creation: a strategic analysis of academic publishing and UK higher education in the context of developing digital technologies
Lawson, A., Ahmed, S. and Baranova, P. 2023. Stakeholder shared value creation: a strategic analysis of academic publishing and UK higher education in the context of developing digital technologies. The British Academy of Management (BAM) Conference. Newcastle 06 - 08 Sep 2016 British Academy of Management (BAM).
Using appreciative inquiry in business research
Lawson, A. and Veasey, C. 2023. Using appreciative inquiry in business research.
Social marketing as a behaviour change strategy to increase tourists' pro-environmental behaviour
Lawson, A., Akbar, B., Tomasella, B. and Azara, I. 2023. Social marketing as a behaviour change strategy to increase tourists' pro-environmental behaviour. in: Ramkissoon, H. (ed.) Handbook on Tourism and Behaviour Change Cheltenham Edward Elgar. pp. 138-155
Two-stage taxonomy for measuring success in social marketing practice
Akbar, B., Amoncar, N., Cateriano, E. and Lawson, A. 2023. Two-stage taxonomy for measuring success in social marketing practice. Journal of Social Marketing. pp. 1-18. https://doi.org/10.1108/JSOCM-11-2022-0226
Conceptualizing, Embracing, and Measuring Failure in Social Marketing Practice
Akbar, B., Foote, L. and Lawson, A. 2023. Conceptualizing, Embracing, and Measuring Failure in Social Marketing Practice. Social Marketing Quarterly. pp. 1-16. https://doi.org/10.1177/15245004231187134
Real work opportunities in the curriculum: three different approaches
Hancock, C., Powell, T., Day, J. and Lawson, A. 2023. Real work opportunities in the curriculum: three different approaches. in: Hansen, S. and Daniels, K. (ed.) How to Enable the Employability of University Graduates Cheltenham Edward Elgar Publishing. pp. 89-99
Mind the gap: employers' and students' perceptions of skills and knowledge needed by accounting graduates in Greece
Anastasiou, E., Neary, S. and Lawson, A. 2023. Mind the gap: employers' and students' perceptions of skills and knowledge needed by accounting graduates in Greece. in: Hansen, S. and Daniels, K. (ed.) How to Enable the Employability of University Graduates Cheltenham Edward Elgar Publishing. pp. 67-78
Conceptualising failure in social marketing
Lawson, A. and Akbar, M. B. 2022. Conceptualising failure in social marketing. Academy of Marketing Conference 2022.
Extending Lauterborn's 4Cs for social marketing
Akbar, M. Bilal, Lawson, Alison and Turner, Nick 2022. Extending Lauterborn's 4Cs for social marketing. in: Palgrave/ Springer.
The social marketing paradox: challenges and opportunities for the discipline
Akbar, Bilal, Foote, Liz, Lawson, Alison, French, Jeff, Deshpande, Sameer and Lee, Nancy, R. 2021. The social marketing paradox: challenges and opportunities for the discipline. International Review on Public and Nonprofit Marketing. https://doi.org/10.1007/s12208-021-00308-0
Social Marketing: Advancing a New Planning Framework to Guide Programmes
Akbar, M Bilal, Ndupu, Lawrence, French, Jeff and Lawson, Alison 2021. Social Marketing: Advancing a New Planning Framework to Guide Programmes. RAUSP Management Journal. https://doi.org/10.1108/RAUSP-08-2020-0186
Managing strategic accounts with empowerment and management support for co-creation of value
Veasey, C., Lawson, A. and Kotera, Y. 2021. Managing strategic accounts with empowerment and management support for co-creation of value. British Academy of Management.
An empathetic approach: Using appreciative inquiry to gain balanced insights
Veasey, C., Lawson, A. and Hancock, C. 2021. An empathetic approach: Using appreciative inquiry to gain balanced insights. Academy of Marketing.
Use of social marketing principles in sexual health: an exploratory review
Akbar, M Bilal, French, Jeff and Lawson, Alison 2020. Use of social marketing principles in sexual health: an exploratory review. Social Business. https://doi.org/10.1362/204440820X15929907056698
The UK's reading culture and consumers' emotional response to books
Lawson, Alison 2020. The UK's reading culture and consumers' emotional response to books. in: Routledge.
From KAM to KARMA: The evolution of Key Account Management for co-creation of value
Veasey, C. and Lawson, A, 2020. From KAM to KARMA: The evolution of Key Account Management for co-creation of value. British Academy of Management.
Critical review on social marketing planning approaches
Akbar, M Bilal, French, Jeff and Lawson, Alison 2019. Critical review on social marketing planning approaches. Social Business. https://doi.org/10.1362/204440819x15633617555894
Alternative research methods: introducing marketing sensing, a qualitative and interpretive perspective on research
Longbottom, David and Lawson, Alison 2018. Alternative research methods: introducing marketing sensing, a qualitative and interpretive perspective on research. in: Routledge.
Learner identities in the context of undergraduates: a case study
Lawson, Alison 2014. Learner identities in the context of undergraduates: a case study. Educational Research. https://doi.org/10.1080/00131881.2014.934557
Mapping services theory to PhD supervision: lessons to be learned for doctoral students' visibility
Lawson, Alison 2017. Mapping services theory to PhD supervision: lessons to be learned for doctoral students' visibility. British Academy of Management.