Challenges for co-creation in Zimbabwe's cultural and creative industries

Conference Presentation


Lawson, A., Masiye, T. and Banwait, K. 2023. Challenges for co-creation in Zimbabwe's cultural and creative industries . The British Academy of Management (BAM) Conference. Newcastle 06 - 08 Sep 2016 British Academy of Management (BAM).
AuthorsLawson, A., Masiye, T. and Banwait, K.
TypeConference Presentation
Abstract

Value co-creation is considered, by western researchers, an effective strategy for driving demanding of services and products created by creative and culture industries in developed economies. Examples of co-creation exist in several sectors of creative and cultural industries including fashion, music, product design, theatre, fine arts and others. However, little is presently known about the applicability of value co-creation in the global south’s developing economies. Research in developed countries has
found that the existence of pre-conditions for value co-creation is critical to its successful implementation as a marketing strategy. This developmental paper proposes an investigation into the existence of pre-conditions required to underpin successful implementation of co-creation as a
market development strategy for Entrepreneurial Artists in Zimbabwe. The paper examines existing literature on pre-conditions for co-creation to build knowledge and propose questions to support a primary study of the Zimbabwean context. The paper is conscious not to assume the applicability of western centric theories to solve creative entrepreneurship challenges in Zimbabwe. Primary data will
be gathered from lived experiences of lead author and Entrepreneurial Artists in Zimbabwe to determine the existence of pre-conditions and perceptions of co-creation amongst participants. Data will also be gathered from previous research conducted in locations similar to Zimbabwe such as South Africa where research on co-creation is present.

KeywordsValue Co-creation; pre-conditions for value co-creation; market development strategy
Year2023
ConferenceThe British Academy of Management (BAM) Conference
PublisherBritish Academy of Management (BAM)
Web address (URL)https://www.bam.ac.uk/events-landing/past-conferences/bam2023-conference.html
Accepted author manuscript
License
All rights reserved
File Access Level
Controlled
Output statusPublished
Publication dates
OnlineSep 2023
Publication process dates
Deposited08 Dec 2023
Permalink -

https://repository.derby.ac.uk/item/q35w2/challenges-for-co-creation-in-zimbabwe-s-cultural-and-creative-industries

Restricted files

Accepted author manuscript

  • 9
    total views
  • 1
    total downloads
  • 1
    views this month
  • 0
    downloads this month

Export as

Related outputs

Embedding the Sustainable Development Goals Into Higher Education Institutions’ Marketing Curriculum
Tomasella, B., Akbar, B., Lawson, A., Howarth, R. and Bedford, R. 2024. Embedding the Sustainable Development Goals Into Higher Education Institutions’ Marketing Curriculum. Journal of Marketing Education. https://doi.org/10.1177/02734753241231182
Fans as consumers: psychographics and tribalism in Doctor Who fandom
Lawson, A. and Lawson, D. 2024. Fans as consumers: psychographics and tribalism in Doctor Who fandom. in: Booth, P., Hills, M., Rayner-Roberts, T. and Piedmont, J. (ed.) Adventures Across Space and Time: A Doctor Who Reader London Bloomsbury Academic. pp. 117-123
Evaluation of the impact of implementing a new digital communication platform in hospital workflow
Lawson, A., Zaib, J. and Daniel, J. 2023. Evaluation of the impact of implementing a new digital communication platform in hospital workflow. The British Academy of Management (BAM) Conference. Newcastle 06 - 08 Sep 2016 British Academy of Management (BAM).
Placemaking as a driver for co-creation in cultural tourism in rural Zimbabwe - the scope for creative entrepreneurs and tour operators
Lawson, A., Masiye, T. and Banwait, K. 2023. Placemaking as a driver for co-creation in cultural tourism in rural Zimbabwe - the scope for creative entrepreneurs and tour operators. The British Academy of Management (BAM) Conference. Newcastle 06 - 08 Sep 2016 British Academy of Management (BAM).
Stakeholder shared value creation: a strategic analysis of academic publishing and UK higher education in the context of developing digital technologies
Lawson, A., Ahmed, S. and Baranova, P. 2023. Stakeholder shared value creation: a strategic analysis of academic publishing and UK higher education in the context of developing digital technologies. The British Academy of Management (BAM) Conference. Newcastle 06 - 08 Sep 2016 British Academy of Management (BAM).
Using appreciative inquiry in business research
Lawson, A. and Veasey, C. 2023. Using appreciative inquiry in business research.
Social marketing as a behaviour change strategy to increase tourists' pro-environmental behaviour
Lawson, A., Akbar, B., Tomasella, B. and Azara, I. 2023. Social marketing as a behaviour change strategy to increase tourists' pro-environmental behaviour. in: Ramkissoon, H. (ed.) Handbook on Tourism and Behaviour Change Cheltenham Edward Elgar. pp. 138-155
Two-stage taxonomy for measuring success in social marketing practice
Akbar, B., Amoncar, N., Cateriano, E. and Lawson, A. 2023. Two-stage taxonomy for measuring success in social marketing practice. Journal of Social Marketing. pp. 1-18. https://doi.org/10.1108/JSOCM-11-2022-0226
Conceptualizing, Embracing, and Measuring Failure in Social Marketing Practice
Akbar, B., Foote, L. and Lawson, A. 2023. Conceptualizing, Embracing, and Measuring Failure in Social Marketing Practice. Social Marketing Quarterly. pp. 1-16. https://doi.org/10.1177/15245004231187134
Real work opportunities in the curriculum: three different approaches
Hancock, C., Powell, T., Day, J. and Lawson, A. 2023. Real work opportunities in the curriculum: three different approaches. in: Hansen, S. and Daniels, K. (ed.) How to Enable the Employability of University Graduates Cheltenham Edward Elgar Publishing. pp. 89-99
Mind the gap: employers' and students' perceptions of skills and knowledge needed by accounting graduates in Greece
Anastasiou, E., Neary, S. and Lawson, A. 2023. Mind the gap: employers' and students' perceptions of skills and knowledge needed by accounting graduates in Greece. in: Hansen, S. and Daniels, K. (ed.) How to Enable the Employability of University Graduates Cheltenham Edward Elgar Publishing. pp. 67-78
Extending Lauterborn's 4Cs for social marketing
Akbar, M. Bilal, Lawson, Alison and Turner, Nick 2022. Extending Lauterborn's 4Cs for social marketing. in: Palgrave/ Springer.
The social marketing paradox: challenges and opportunities for the discipline
Akbar, Bilal, Foote, Liz, Lawson, Alison, French, Jeff, Deshpande, Sameer and Lee, Nancy, R. 2021. The social marketing paradox: challenges and opportunities for the discipline. International Review on Public and Nonprofit Marketing. https://doi.org/10.1007/s12208-021-00308-0
Social Marketing: Advancing a New Planning Framework to Guide Programmes
Akbar, M Bilal, Ndupu, Lawrence, French, Jeff and Lawson, Alison 2021. Social Marketing: Advancing a New Planning Framework to Guide Programmes. RAUSP Management Journal. https://doi.org/10.1108/RAUSP-08-2020-0186
Managing strategic accounts with empowerment and management support for co-creation of value
Veasey, C., Lawson, A. and Kotera, Y. 2021. Managing strategic accounts with empowerment and management support for co-creation of value. British Academy of Management.
An empathetic approach: Using appreciative inquiry to gain balanced insights
Veasey, C., Lawson, A. and Hancock, C. 2021. An empathetic approach: Using appreciative inquiry to gain balanced insights. Academy of Marketing.
Use of social marketing principles in sexual health: an exploratory review
Akbar, M Bilal, French, Jeff and Lawson, Alison 2020. Use of social marketing principles in sexual health: an exploratory review. Social Business. https://doi.org/10.1362/204440820X15929907056698
The UK's reading culture and consumers' emotional response to books
Lawson, Alison 2020. The UK's reading culture and consumers' emotional response to books. in: Routledge.
From KAM to KARMA: The evolution of Key Account Management for co-creation of value
Veasey, C. and Lawson, A, 2020. From KAM to KARMA: The evolution of Key Account Management for co-creation of value. British Academy of Management.
Critical review on social marketing planning approaches
Akbar, M Bilal, French, Jeff and Lawson, Alison 2019. Critical review on social marketing planning approaches. Social Business. https://doi.org/10.1362/204440819x15633617555894
Alternative research methods: introducing marketing sensing, a qualitative and interpretive perspective on research
Longbottom, David and Lawson, Alison 2018. Alternative research methods: introducing marketing sensing, a qualitative and interpretive perspective on research. in: Routledge.
Learner identities in the context of undergraduates: a case study
Lawson, Alison 2014. Learner identities in the context of undergraduates: a case study. Educational Research. https://doi.org/10.1080/00131881.2014.934557
Mapping services theory to PhD supervision: lessons to be learned for doctoral students' visibility
Lawson, Alison 2017. Mapping services theory to PhD supervision: lessons to be learned for doctoral students' visibility. British Academy of Management.