Stakeholder shared value creation: a strategic analysis of academic publishing and UK higher education in the context of developing digital technologies

Conference Presentation


Lawson, A., Ahmed, S. and Baranova, P. 2023. Stakeholder shared value creation: a strategic analysis of academic publishing and UK higher education in the context of developing digital technologies. The British Academy of Management (BAM) Conference. Newcastle 06 - 08 Sep 2016 British Academy of Management (BAM).
AuthorsLawson, A., Ahmed, S. and Baranova, P.
TypeConference Presentation
Abstract

The purpose of this research is to critically examine how Academic Publishers and UK Higher Education Institutions (HEI) can work together to co-create value for their ‘consumer’(end-user) within the evolving digital environment. Digital technologies can be disruptive and their use can affect all stakeholders in the value chain. Although the end user of digital resources in HEIs is the ‘student’, all associated stakeholders will also be carefully examined, as it is evident throughout the main study that each stakeholder
contributes significantly to maintaining the value chains and all have capacity to collaborate to create shared value. These stakeholders include editors at academic publishers, HEI lecturers (academics), librarians and learning technology staff. Even though all the stakeholders are interlinked in one way or another, it is not clear as to how each of the stakeholders can jointly add value throughout. The literature shows that there is little collaboration at present (with the exception of academics working as authors), due, to the
distinct and different focuses of publishers (commercial) and HEIs (education). Although they share one common goal, which is to deliver teaching and learning excellence to enhance student learning, there is little collaboration to ensure value for students, educators and publishers.

The research uses stakeholder theory, value creation, services-dominant logic (SDL) and value chain theory to examine current practice and to develop ideas for potential future practice. The aims, objectives and research questions have been derived from a preliminary reading of various literatures to develop a new empirically based guide for future academic publishing strategy that provides value for the ‘consumer’ (end-user), as well as for the publisher and HEI.

This is a developmental paper based on the findings of the literature review and pilot study. The pilot study found that costs/budgets and transparency are key factors. Publishers tend to be protective of their own interests (understandably) and are quite careful about what they say. The primary research is now under way and the results will be available for presentation at the conference.

Keywordsco-creation; stakeholder; value chain
Year2023
ConferenceThe British Academy of Management (BAM) Conference
PublisherBritish Academy of Management (BAM)
Web address (URL)https://www.bam.ac.uk/events-landing/past-conferences/bam2023-conference.html
File
License
All rights reserved
File Access Level
Controlled
Output statusPublished
Publication dates
OnlineSep 2023
Publication process dates
Deposited08 Dec 2023
Permalink -

https://repository.derby.ac.uk/item/q35w0/stakeholder-shared-value-creation-a-strategic-analysis-of-academic-publishing-and-uk-higher-education-in-the-context-of-developing-digital-technologies

Restricted files

File

  • 14
    total views
  • 0
    total downloads
  • 0
    views this month
  • 0
    downloads this month

Export as

Related outputs

Building an empirically grounded conceptual frame for business networking as a mechanism for pro-environmental business growth
Paterson, F., Gallotta, B. and Baranova, P. 2024. Building an empirically grounded conceptual frame for business networking as a mechanism for pro-environmental business growth . Local Economy. 38 (5), pp. 484-585. https://doi.org/10.1177/02690942241231504
Multi-stakeholder networks as learning settings towards pro-environmental entrepreneurship: learning through the diversity and policy-practice interface
Baranova, P. 2024. Multi-stakeholder networks as learning settings towards pro-environmental entrepreneurship: learning through the diversity and policy-practice interface. International Journal of Entrepreneurship and Innovation . https://doi.org/10.1177/14657503231224613
Fans as consumers: psychographics and tribalism in Doctor Who fandom
Lawson, A. and Lawson, D. 2024. Fans as consumers: psychographics and tribalism in Doctor Who fandom. in: Booth, P., Hills, M., Rayner-Roberts, T. and Piedmont, J. (ed.) Adventures Across Space and Time: A Doctor Who Reader London Bloomsbury Academic. pp. 117-123
Evaluation of the impact of implementing a new digital communication platform in hospital workflow
Lawson, A., Zaib, J. and Daniel, J. 2023. Evaluation of the impact of implementing a new digital communication platform in hospital workflow. The British Academy of Management (BAM) Conference. Newcastle 06 - 08 Sep 2016 British Academy of Management (BAM).
Placemaking as a driver for co-creation in cultural tourism in rural Zimbabwe - the scope for creative entrepreneurs and tour operators
Lawson, A., Masiye, T. and Banwait, K. 2023. Placemaking as a driver for co-creation in cultural tourism in rural Zimbabwe - the scope for creative entrepreneurs and tour operators. The British Academy of Management (BAM) Conference. Newcastle 06 - 08 Sep 2016 British Academy of Management (BAM).
Challenges for co-creation in Zimbabwe's cultural and creative industries
Lawson, A., Masiye, T. and Banwait, K. 2023. Challenges for co-creation in Zimbabwe's cultural and creative industries . The British Academy of Management (BAM) Conference. Newcastle 06 - 08 Sep 2016 British Academy of Management (BAM).
Using appreciative inquiry in business research
Lawson, A. and Veasey, C. 2023. Using appreciative inquiry in business research.
Social marketing as a behaviour change strategy to increase tourists' pro-environmental behaviour
Lawson, A., Akbar, B., Tomasella, B. and Azara, I. 2023. Social marketing as a behaviour change strategy to increase tourists' pro-environmental behaviour. in: Ramkissoon, H. (ed.) Handbook on Tourism and Behaviour Change Cheltenham Edward Elgar. pp. 138-155
12 Opportunities on the Journey to Net Zero
Paterson, F., Gallotta, B. and Baranova, P. 2023. 12 Opportunities on the Journey to Net Zero. Derby University of Derby. https://doi.org/10.48773/q2q60
Two-stage taxonomy for measuring success in social marketing practice
Akbar, B., Amoncar, N., Cateriano, E. and Lawson, A. 2023. Two-stage taxonomy for measuring success in social marketing practice. Journal of Social Marketing. pp. 1-18. https://doi.org/10.1108/JSOCM-11-2022-0226
Green Growth Trends in the East Midlands 2023
Baranova, P. 2023. Green Growth Trends in the East Midlands 2023. Derby Business Law and social Science at University of Derby. https://doi.org/10.48773/q19v4
Place-based business support towards net zero: enabling through the place-policy-practice nexus
Baranova, P. 2023. Place-based business support towards net zero: enabling through the place-policy-practice nexus. Journal of the British Academy. 11 (4), pp. 57-95. https://doi.org/10.5871/jba/011s4.057
Conceptualizing, Embracing, and Measuring Failure in Social Marketing Practice
Akbar, B., Foote, L. and Lawson, A. 2023. Conceptualizing, Embracing, and Measuring Failure in Social Marketing Practice. Social Marketing Quarterly. pp. 1-16. https://doi.org/10.1177/15245004231187134
Real work opportunities in the curriculum: three different approaches
Hancock, C., Powell, T., Day, J. and Lawson, A. 2023. Real work opportunities in the curriculum: three different approaches. in: Hansen, S. and Daniels, K. (ed.) How to Enable the Employability of University Graduates Cheltenham Edward Elgar Publishing. pp. 89-99
Mind the gap: employers' and students' perceptions of skills and knowledge needed by accounting graduates in Greece
Anastasiou, E., Neary, S. and Lawson, A. 2023. Mind the gap: employers' and students' perceptions of skills and knowledge needed by accounting graduates in Greece. in: Hansen, S. and Daniels, K. (ed.) How to Enable the Employability of University Graduates Cheltenham Edward Elgar Publishing. pp. 67-78
Green Growth Trends in the East Midlands 2022
Baranova, P., Paterson, F. and Gallotta, B. 2022. Green Growth Trends in the East Midlands 2022. University of Derby Business Law and social Science at University of Derby.
Towards a conceptual framework of enterprise support for pro-environmental small and medium-sized enterprises: A contextualised review of diverse knowledge domains
Paterson, F., Baranova, P. and Gallotta, B. 2022. Towards a conceptual framework of enterprise support for pro-environmental small and medium-sized enterprises: A contextualised review of diverse knowledge domains. Local Economy: The Journal of the Local Economy Policy Unit. 37 (3), pp. 1-24. https://doi.org/10.1177/02690942221097373
Environmental capability development in a multi-stakeholder network setting: dynamic learning through multi-stakeholder interactions
Baranova, P. 2022. Environmental capability development in a multi-stakeholder network setting: dynamic learning through multi-stakeholder interactions. Business Strategy and the Environment. 2022, pp. 1-15. https://doi.org/10.1002/bse.3091
Extending Lauterborn's 4Cs for social marketing
Akbar, M. Bilal, Lawson, Alison and Turner, Nick 2022. Extending Lauterborn's 4Cs for social marketing. in: Palgrave/ Springer.
The social marketing paradox: challenges and opportunities for the discipline
Akbar, Bilal, Foote, Liz, Lawson, Alison, French, Jeff, Deshpande, Sameer and Lee, Nancy, R. 2021. The social marketing paradox: challenges and opportunities for the discipline. International Review on Public and Nonprofit Marketing. https://doi.org/10.1007/s12208-021-00308-0
Pro-environmental business and clean growth trends for the East Midlands 2021
Gallotta, Bruno, Paterson, Fred and Baranova, Polina 2021. Pro-environmental business and clean growth trends for the East Midlands 2021. University of Derby.
Social Marketing: Advancing a New Planning Framework to Guide Programmes
Akbar, M Bilal, Ndupu, Lawrence, French, Jeff and Lawson, Alison 2021. Social Marketing: Advancing a New Planning Framework to Guide Programmes. RAUSP Management Journal. https://doi.org/10.1108/RAUSP-08-2020-0186
Managing strategic accounts with empowerment and management support for co-creation of value
Veasey, C., Lawson, A. and Kotera, Y. 2021. Managing strategic accounts with empowerment and management support for co-creation of value. British Academy of Management.
An empathetic approach: Using appreciative inquiry to gain balanced insights
Veasey, C., Lawson, A. and Hancock, C. 2021. An empathetic approach: Using appreciative inquiry to gain balanced insights. Academy of Marketing.
Use of social marketing principles in sexual health: an exploratory review
Akbar, M Bilal, French, Jeff and Lawson, Alison 2020. Use of social marketing principles in sexual health: an exploratory review. Social Business. https://doi.org/10.1362/204440820X15929907056698
Pro-environmental business and clean growth trends for the East Midlands 2020
Paterson, Fred, Baranova, Polina and Gallotta, Bruno 2020. Pro-environmental business and clean growth trends for the East Midlands 2020. University of Derby.
Can local finance add value to local small business? Evidence from a UK local loan and grant fund
Cowling, Marc, Nadeem, Simon Peter, Foster, Carley and Baranova, Polina 2020. Can local finance add value to local small business? Evidence from a UK local loan and grant fund. International Review of Entrepreneurship.
The UK's reading culture and consumers' emotional response to books
Lawson, Alison 2020. The UK's reading culture and consumers' emotional response to books. in: Routledge.
Configuration of enterprise support towards the clean growth challenge: A place-based perspective
Baranova, P., Paterson, F. and Gallotta, B. 2020. Configuration of enterprise support towards the clean growth challenge: A place-based perspective. Local Economy. 35 (4). https://doi.org/10.1177/0269094220956509
From KAM to KARMA: The evolution of Key Account Management for co-creation of value
Veasey, C. and Lawson, A, 2020. From KAM to KARMA: The evolution of Key Account Management for co-creation of value. British Academy of Management.
Critical review on social marketing planning approaches
Akbar, M Bilal, French, Jeff and Lawson, Alison 2019. Critical review on social marketing planning approaches. Social Business. https://doi.org/10.1362/204440819x15633617555894
Alternative research methods: introducing marketing sensing, a qualitative and interpretive perspective on research
Longbottom, David and Lawson, Alison 2018. Alternative research methods: introducing marketing sensing, a qualitative and interpretive perspective on research. in: Routledge.
Competitiveness through responsible supply chains and resource efficiency: a regional outlook
Baranova, Polina and Paterson, Fred 2018. Competitiveness through responsible supply chains and resource efficiency: a regional outlook. University of Derby.
A typology of environmental capabilities of SMEs: uncovering capabilities for a transition towards sustainability.
Baranova, Polina 2018. A typology of environmental capabilities of SMEs: uncovering capabilities for a transition towards sustainability. British Academy of Management.
Key skills and training needs of the D2N2 low carbon and environmental goods and services (LCEGS) sector
Paterson, Fred, Baranova, Polina, Neary, S., Hanson, Jill, Clarke, Lewis, Wond, Tracey, Lee, Amanda, Gill, J., Gallotta, Bruno, Eisen, Matthew and Nesterova, Iana 2018. Key skills and training needs of the D2N2 low carbon and environmental goods and services (LCEGS) sector. University of Derby.
Environmental capabilities of small and medium sized enterprises: Towards transition to a low carbon economy in the East Midlands
Baranova, P. 2017. Environmental capabilities of small and medium sized enterprises: Towards transition to a low carbon economy in the East Midlands. Local Economy. https://doi.org/10.1177/0269094217744494
Understanding the customer journey through the prism of service design methodology.
Baranova, Polina 2016. Understanding the customer journey through the prism of service design methodology. in: Routledge.
Transition to a low-carbon economy: On the cusp of emerging challenges and opportunities
Baranova, P. 2017. Transition to a low-carbon economy: On the cusp of emerging challenges and opportunities. in: Palgrave Macmillan.
The student experience initiatives in higher education: an occupational perspective.
Baranova, Polina 2017. The student experience initiatives in higher education: an occupational perspective. Society for Research into Higher Education.
Environmental capability of SMEs: Capability building towards a low carbon economy.
Baranova, Polina 2017. Environmental capability of SMEs: Capability building towards a low carbon economy. British Academy of Management.
Learner identities in the context of undergraduates: a case study
Lawson, Alison 2014. Learner identities in the context of undergraduates: a case study. Educational Research. https://doi.org/10.1080/00131881.2014.934557
Mapping services theory to PhD supervision: lessons to be learned for doctoral students' visibility
Lawson, Alison 2017. Mapping services theory to PhD supervision: lessons to be learned for doctoral students' visibility. British Academy of Management.
Engaging with environmental stakeholders: routes to building environmental capabilities in the context of the low-carbon economy
Baranova, P. 2017. Engaging with environmental stakeholders: routes to building environmental capabilities in the context of the low-carbon economy. Journal of Business Ethics: European Review. https://doi.org/10.1111/beer.12141
Transition to a low-carbon economy: An SME perspective
Baranova, P. and Conway, E. 2017. Transition to a low-carbon economy: An SME perspective. in: Palgrave Macmillan.
The transition to a low-carbon economy: A call for collaborative action towards the ʼnew normal’
Conway, E., Paterson, F. and Baranova, P. 2017. The transition to a low-carbon economy: A call for collaborative action towards the ʼnew normal’. in: Palgrave Macmillan.