Fans as consumers: psychographics and tribalism in Doctor Who fandom
Book chapter
Lawson, A. and Lawson, D. 2024. Fans as consumers: psychographics and tribalism in Doctor Who fandom. in: Booth, P., Hills, M., Rayner-Roberts, T. and Piedmont, J. (ed.) Adventures Across Space and Time: A Doctor Who Reader London Bloomsbury Academic. pp. 117-123
| Authors | Lawson, A. and Lawson, D. |
|---|---|
| Editors | Booth, P., Hills, M., Rayner-Roberts, T. and Piedmont, J. |
| Abstract | Traditional marketing uses the theory of segmentation to divide markets into target groups with similar characteristics so that marketing communications can be tailored to those being targeted. Segmentation may use a number of bases, such as demographics, socio-economics or geographic considerations. However, fandom is not tied by these considerations and is more appropriately described by psychographics, which describe consumers in terms of their values, opinions, beliefs, motivations and attitudes, and behavioral segmentation, which describes the way consumers behave in purchasing situations. This chapter uses the concepts of psychographic and behavioral segmentation and consumer tribes to develop a theoretical typology of Doctor Who fans as consumers. |
| Keywords | Fans; Consumers; Psychographics; Tribalism; Doctor Who |
| Page range | 117-123 |
| Year | 2024 |
| Book title | Adventures Across Space and Time: A Doctor Who Reader |
| Publisher | Bloomsbury Academic |
| Place of publication | London |
| Edition | 1st |
| ISBN | 9781350288379 |
| Web address (URL) | https://www.bloomsbury.com/uk/adventures-across-space-and-time-9781350288379/ |
| File | License All rights reserved File Access Level Controlled |
| Output status | Published |
| Publication dates | |
| Online | 16 Nov 2023 |
| Publication process dates | |
| Accepted | 29 Oct 2021 |
| Deposited | 17 Nov 2023 |
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