Social Marketing: Advancing a New Planning Framework to Guide Programmes
Journal article
Authors | Akbar, M Bilal, Ndupu, Lawrence, French, Jeff and Lawson, Alison |
---|---|
Abstract | This paper develops and presents a new planning framework of social marketing, known as CSD-IES (Consumer Research, Segmentation, Design of the Social Programme, Implementation, Evaluation and Sustainability). |
Keywords | Social Marketing; Behaviour Change; Framework; Principles; Planning; Sustainability; Ethics |
Year | 2021 |
Journal | RAUSP Management Journal |
Publisher | Emerald |
ISSN | 2531-0488 |
Digital Object Identifier (DOI) | https://doi.org/10.1108/RAUSP-08-2020-0186 |
Web address (URL) | http://hdl.handle.net/10545/625805 |
hdl:10545/625805 | |
Publication dates | 31 May 2021 |
Publication process dates | |
Deposited | 04 Jun 2021, 14:49 |
Accepted | 31 Mar 2021 |
Contributors | Nottingham Trent University, University of Derby and Strategic Social Marketing Ltd, London |
File | File Access Level Open |
https://repository.derby.ac.uk/item/948q9/social-marketing-advancing-a-new-planning-framework-to-guide-programmes
Download files
34
total views0
total downloads0
views this month0
downloads this month
Export as
Related outputs
Fans as consumers: psychographics and tribalism in Doctor Who fandom
Lawson, A. and Lawson, D. 2024. Fans as consumers: psychographics and tribalism in Doctor Who fandom. in: Booth, P., Hills, M., Rayner-Roberts, T. and Piedmont, J. (ed.) Adventures Across Space and Time: A Doctor Who Reader London Bloomsbury Academic. pp. 117-123Two-stage taxonomy for measuring success in social marketing practice
Akbar, B., Amoncar, N., Cateriano, E. and Lawson, A. 2023. Two-stage taxonomy for measuring success in social marketing practice. Journal of Social Marketing. pp. 1-18. https://doi.org/10.1108/JSOCM-11-2022-0226Conceptualizing, Embracing, and Measuring Failure in Social Marketing Practice
Akbar, B., Foote, L. and Lawson, A. 2023. Conceptualizing, Embracing, and Measuring Failure in Social Marketing Practice. Social Marketing Quarterly. pp. 1-16. https://doi.org/10.1177/15245004231187134Real work opportunities in the curriculum: three different approaches
Hancock, C., Powell, T., Day, J. and Lawson, A. 2023. Real work opportunities in the curriculum: three different approaches. in: Hansen, S. and Daniels, K. (ed.) How to Enable the Employability of University Graduates Cheltenham Edward Elgar Publishing. pp. 89-99Mind the gap: employers' and students' perceptions of skills and knowledge needed by accounting graduates in Greece
Anastasiou, E., Neary, S. and Lawson, A. 2023. Mind the gap: employers' and students' perceptions of skills and knowledge needed by accounting graduates in Greece. in: Hansen, S. and Daniels, K. (ed.) How to Enable the Employability of University Graduates Cheltenham Edward Elgar Publishing. pp. 67-78Extending Lauterborn's 4Cs for social marketing
Akbar, M. Bilal, Lawson, Alison and Turner, Nick 2022. Extending Lauterborn's 4Cs for social marketing. in: Palgrave/ Springer.
An analysis of social marketing practice: factors associated with success
Akbar, Bilal, Garnelo-Gomez, Irene, Ndupu, Lawrence, Barnes, Elizabeth and Foster, Carley 2022. An analysis of social marketing practice: factors associated with success. Health Marketing Quarterly. https://doi.org/10.1080/07359683.2021.1997525
The social marketing paradox: challenges and opportunities for the discipline
Akbar, Bilal, Foote, Liz, Lawson, Alison, French, Jeff, Deshpande, Sameer and Lee, Nancy, R. 2021. The social marketing paradox: challenges and opportunities for the discipline. International Review on Public and Nonprofit Marketing. https://doi.org/10.1007/s12208-021-00308-0Managing strategic accounts with empowerment and management support for co-creation of value
Veasey, C., Lawson, A. and Kotera, Y. 2021. Managing strategic accounts with empowerment and management support for co-creation of value. British Academy of Management.An empathetic approach: Using appreciative inquiry to gain balanced insights
Veasey, C., Lawson, A. and Hancock, C. 2021. An empathetic approach: Using appreciative inquiry to gain balanced insights. Academy of Marketing.
Use of social marketing principles in sexual health: an exploratory review
Akbar, M Bilal, French, Jeff and Lawson, Alison 2020. Use of social marketing principles in sexual health: an exploratory review. Social Business. https://doi.org/10.1362/204440820X15929907056698
The UK's reading culture and consumers' emotional response to books
Lawson, Alison 2020. The UK's reading culture and consumers' emotional response to books. in: Routledge.From KAM to KARMA: The evolution of Key Account Management for co-creation of value
Veasey, C. and Lawson, A, 2020. From KAM to KARMA: The evolution of Key Account Management for co-creation of value. British Academy of Management.
Critical review on social marketing planning approaches
Akbar, M Bilal, French, Jeff and Lawson, Alison 2019. Critical review on social marketing planning approaches. Social Business. https://doi.org/10.1362/204440819x15633617555894
Alternative research methods: introducing marketing sensing, a qualitative and interpretive perspective on research
Longbottom, David and Lawson, Alison 2018. Alternative research methods: introducing marketing sensing, a qualitative and interpretive perspective on research. in: Routledge.
Learner identities in the context of undergraduates: a case study
Lawson, Alison 2014. Learner identities in the context of undergraduates: a case study. Educational Research. https://doi.org/10.1080/00131881.2014.934557