Embedding the Sustainable Development Goals Into Higher Education Institutions’ Marketing Curriculum

Journal article


Tomasella, B., Akbar, B., Lawson, A., Howarth, R. and Bedford, R. 2024. Embedding the Sustainable Development Goals Into Higher Education Institutions’ Marketing Curriculum. Journal of Marketing Education. https://doi.org/10.1177/02734753241231182
AuthorsTomasella, B., Akbar, B., Lawson, A., Howarth, R. and Bedford, R.
Abstract

The 21st century’s growing societal and environmental challenges are ubiquitous. The combination of knowledge, values, mindsets, and abilities needed to address these challenges requires educating society about the simultaneous pursuit of economic, environmental, and social goals as advocated by the United Nations’ (UN) Sustainable Development Goals (SDGs). This research aims to review the academic literature on how Higher Education Institutions incorporate the SDGs into the marketing curriculum. In this regard, the expected outcome is to assist marketing academics in developing a curriculum aligned with the SDGs. An integrative literature review including 40 articles led to three core themes: Integration, Transformation, and Leadership. Building on these themes, the article contributes to marketing education through the 3Es framework (Engage, Expand, Enact) for embedding the SDGs in the marketing curriculum: “Engage” integrates sustainability knowledge into the existing marketing curriculum by fostering debates and reflection around the SDGs. “Expand” transforms values and attitudes among marketing students and staff using transformative and experiential pedagogical tools. This leads to “Enact” with leadership and partnerships within and outside the university, which leads to collaborative actions aligned with the SDGs.

KeywordsSustainability; SDGs; marketing education; higher education; pedagogy
Year2024
JournalJournal of Marketing Education
PublisherSAGE Publications
ISSN1552-6550
Digital Object Identifier (DOI)https://doi.org/10.1177/02734753241231182
Web address (URL)https://journals.sagepub.com/doi/10.1177/02734753241231182
FunderAcademy of Marketing
Accepted author manuscript
License
File Access Level
Open
Output statusPublished
Publication dates
Online26 Feb 2024
Publication process dates
Accepted22 Jan 2024
Deposited06 Mar 2024
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