Abductive Thematic Analysis in Hospitality and Tourism Research
Book chapter
Tomasella, B. 2022. Abductive Thematic Analysis in Hospitality and Tourism Research. in: Contemporary Research Methods in Hospitality and Tourism Bingley Emerald. pp. 203-219
| Authors | Tomasella, B. |
|---|---|
| Abstract | The chapter discusses abductive thematic analysis as an innovative qualitative methodology in hospitality and tourism research. The novelty of the abductive approach is to combine the power of both deductive and inductive reasoning: it is possible to initiate the research starting from an existing theoretical, without renouncing to a creative phase where the researcher interprets the phenomenon beyond the words utilized and theorizes dependencies between concepts. The chapter further presents a case study to illustrate how abductive thematic analysis can be applied to study small hospitality and tourism businesses. The chapter further highlights the benefits of adapting thematic analysis to abductive reasoning, which is a paradigmatic position thus adding rigor to hospitality and tourism. The chapter finally highlights future avenues for development of methodology research toward adding further rigor to this novel methodology. |
| Keywords | Qualitative analysis; abductive research methodology; thematic analysis; qualitative content analysis; tourism and hospitality research; coding |
| Page range | 203-219 |
| Year | 2022 |
| Book title | Contemporary Research Methods in Hospitality and Tourism |
| Publisher | Emerald |
| Place of publication | Bingley |
| Edition | First |
| ISBN | https://doi.org/10.1108/978-1-80117-546-320221014 |
| Digital Object Identifier (DOI) | https://doi.org/10.1108/978-1-80117-546-320221014 |
| Web address (URL) | http://dx.doi.org/10.1108/978-1-80117-546-320221014 |
| Publication dates | 13 Apr 2022 |
| Publication process dates | |
| Deposited | 01 Jun 2023 |
| Journal | Contemporary Research Methods in Hospitality and Tourism |
Permalink -
https://repository.derby.ac.uk/item/97q47/abductive-thematic-analysis-in-hospitality-and-tourism-research
112
total views0
total downloads11
views this month0
downloads this month
Export as
Related outputs
Inspiring a Sustainability Mindset in Enterprise Education
Wylie, A., Tomasella, B., Walid Al Saad, W. and Kelleher, O. 2024. Inspiring a Sustainability Mindset in Enterprise Education . IEEC2024.Embedding the Sustainable Development Goals Into Higher Education Institutions’ Marketing Curriculum
Tomasella, B., Akbar, B., Lawson, A., Howarth, R. and Bedford, R. 2024. Embedding the Sustainable Development Goals Into Higher Education Institutions’ Marketing Curriculum. Journal of Marketing Education. https://doi.org/10.1177/02734753241231182Social marketing as a behaviour change strategy to increase tourists' pro-environmental behaviour
Lawson, A., Akbar, B., Tomasella, B. and Azara, I. 2023. Social marketing as a behaviour change strategy to increase tourists' pro-environmental behaviour. in: Ramkissoon, H. (ed.) Handbook on Tourism and Behaviour Change Cheltenham Edward Elgar. pp. 138-155Maximising the impact of cross-sector partnerships for the United Nations Sustainable Development Goals
Wylie, A. and Tomasella, B. 2023. Maximising the impact of cross-sector partnerships for the United Nations Sustainable Development Goals. The British Academy of Management (BAM) Conference. Newcastle 06 - 08 Sep 2016 British Academy of Management (BAM).Hospitality that cares: a qualitative investigation into small foodservice businesses’ social responsibility
Barbara Tomasella, Alisha Ali and Devi Gill 2023. Hospitality that cares: a qualitative investigation into small foodservice businesses’ social responsibility. Current Issues in Tourism. pp. 1-17. https://doi.org/10.1080/13683500.2023.2214849CSR engagement in SMEs – tactical or strategic?
Conway, E. and Tomasella, B. CSR engagement in SMEs – tactical or strategic? CSR Conference. Belfast N/A.The role of higher education institutions (HEIs) in educating future leaders with social impact contributing to the sustainable development goals
Tomasella, B., Anne Wylie and Devi Gill 2022. The role of higher education institutions (HEIs) in educating future leaders with social impact contributing to the sustainable development goals. Social Enterprise Journal. https://doi.org/10.1108/sej-03-2022-0027How to enhance the engagement of social enterprises with the sustainable development goals (SDGs)
Tomasella, B. 2021. How to enhance the engagement of social enterprises with the sustainable development goals (SDGs). The British Academy of Management (BAM) Conference. Newcastle 06 - 08 Sep 2016 British Academy of Management (BAM).Ethical, social or both? The ethicality of Social enterprises
Tomasella, B. 2020. Ethical, social or both? The ethicality of Social enterprises. The British Academy of Management (BAM) Conference. Newcastle 06 - 08 Sep 2016 British Academy of Management (BAM).