Abductive Thematic Analysis in Hospitality and Tourism Research
Book chapter
Tomasella, B. 2022. Abductive Thematic Analysis in Hospitality and Tourism Research. in: Contemporary Research Methods in Hospitality and Tourism Bingley Emerald. pp. 203-219
| Authors | Tomasella, B. |
|---|---|
| Abstract | The chapter discusses abductive thematic analysis as an innovative qualitative methodology in hospitality and tourism research. The novelty of the abductive approach is to combine the power of both deductive and inductive reasoning: it is possible to initiate the research starting from an existing theoretical, without renouncing to a creative phase where the researcher interprets the phenomenon beyond the words utilized and theorizes dependencies between concepts. The chapter further presents a case study to illustrate how abductive thematic analysis can be applied to study small hospitality and tourism businesses. The chapter further highlights the benefits of adapting thematic analysis to abductive reasoning, which is a paradigmatic position thus adding rigor to hospitality and tourism. The chapter finally highlights future avenues for development of methodology research toward adding further rigor to this novel methodology. |
| Keywords | Qualitative analysis; abductive research methodology; thematic analysis; qualitative content analysis; tourism and hospitality research; coding |
| Page range | 203-219 |
| Year | 2022 |
| Book title | Contemporary Research Methods in Hospitality and Tourism |
| Publisher | Emerald |
| Place of publication | Bingley |
| Edition | First |
| ISBN | https://doi.org/10.1108/978-1-80117-546-320221014 |
| Digital Object Identifier (DOI) | https://doi.org/10.1108/978-1-80117-546-320221014 |
| Web address (URL) | http://dx.doi.org/10.1108/978-1-80117-546-320221014 |
| Publication dates | 13 Apr 2022 |
| Publication process dates | |
| Deposited | 01 Jun 2023 |
| Journal | Contemporary Research Methods in Hospitality and Tourism |
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