Abductive Thematic Analysis in Hospitality and Tourism Research

Book chapter


Tomasella, B. 2022. Abductive Thematic Analysis in Hospitality and Tourism Research. in: Contemporary Research Methods in Hospitality and Tourism Bingley Emerald. pp. 203-219
AuthorsTomasella, B.
Abstract

The chapter discusses abductive thematic analysis as an innovative qualitative methodology in hospitality and tourism research. The novelty of the abductive approach is to combine the power of both deductive and inductive reasoning: it is possible to initiate the research starting from an existing theoretical, without renouncing to a creative phase where the researcher interprets the phenomenon beyond the words utilized and theorizes dependencies between concepts. The chapter further presents a case study to illustrate how abductive thematic analysis can be applied to study small hospitality and tourism businesses. The chapter further highlights the benefits of adapting thematic analysis to abductive reasoning, which is a paradigmatic position thus adding rigor to hospitality and tourism. The chapter finally highlights future avenues for development of methodology research toward adding further rigor to this novel methodology.

KeywordsQualitative analysis; abductive research methodology; thematic analysis; qualitative content analysis; tourism and hospitality research; coding
Page range203-219
Year2022
Book titleContemporary Research Methods in Hospitality and Tourism
PublisherEmerald
Place of publicationBingley
EditionFirst
ISBNhttps://doi.org/10.1108/978-1-80117-546-320221014
Digital Object Identifier (DOI)https://doi.org/10.1108/978-1-80117-546-320221014
Web address (URL)http://dx.doi.org/10.1108/978-1-80117-546-320221014
Publication dates13 Apr 2022
Publication process dates
Deposited01 Jun 2023
JournalContemporary Research Methods in Hospitality and Tourism
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