Barbara Tomasella


NameBarbara Tomasella
Job titleSenior Lecturer in Marketing and Operations
Research instituteCollege of Business, Law and Social Sciences
ORCIDhttps://orcid.org/0000-0001-7390-7875

Research outputs

Embedding the Sustainable Development Goals Into Higher Education Institutions’ Marketing Curriculum

Tomasella, B., Akbar, B., Lawson, A., Howarth, R. and Bedford, R. 2024. Embedding the Sustainable Development Goals Into Higher Education Institutions’ Marketing Curriculum. Journal of Marketing Education. https://doi.org/10.1177/02734753241231182

Social marketing as a behaviour change strategy to increase tourists' pro-environmental behaviour

Lawson, A., Akbar, B., Tomasella, B. and Azara, I. 2023. Social marketing as a behaviour change strategy to increase tourists' pro-environmental behaviour. in: Ramkissoon, H. (ed.) Handbook on Tourism and Behaviour Change Cheltenham Edward Elgar. pp. 138-155

Maximising the impact of cross-sector partnerships for the United Nations Sustainable Development Goals

Wylie, A. and Tomasella, B. 2023. Maximising the impact of cross-sector partnerships for the United Nations Sustainable Development Goals. The British Academy of Management (BAM) Conference. Newcastle 06 - 08 Sep 2016 British Academy of Management (BAM).

Hospitality that cares: a qualitative investigation into small foodservice businesses’ social responsibility

Barbara Tomasella, Alisha Ali and Devi Gill 2023. Hospitality that cares: a qualitative investigation into small foodservice businesses’ social responsibility. Current Issues in Tourism. pp. 1-17. https://doi.org/10.1080/13683500.2023.2214849

The role of higher education institutions (HEIs) in educating future leaders with social impact contributing to the sustainable development goals

Tomasella, B., Anne Wylie and Devi Gill 2022. The role of higher education institutions (HEIs) in educating future leaders with social impact contributing to the sustainable development goals. Social Enterprise Journal. https://doi.org/10.1108/sej-03-2022-0027

CSR engagement in SMEs – tactical or strategic?

Conway, E. and Tomasella, B. CSR engagement in SMEs – tactical or strategic? CSR Conference. Belfast N/A.

Abductive Thematic Analysis in Hospitality and Tourism Research

Tomasella, B. 2022. Abductive Thematic Analysis in Hospitality and Tourism Research. in: Contemporary Research Methods in Hospitality and Tourism Bingley Emerald. pp. 203-219

How to enhance the engagement of social enterprises with the sustainable development goals (SDGs)

Tomasella, B. 2021. How to enhance the engagement of social enterprises with the sustainable development goals (SDGs). The British Academy of Management (BAM) Conference. Newcastle 06 - 08 Sep 2016 British Academy of Management (BAM).

Ethical, social or both? The ethicality of Social enterprises

Tomasella, B. 2020. Ethical, social or both? The ethicality of Social enterprises. The British Academy of Management (BAM) Conference. Newcastle 06 - 08 Sep 2016 British Academy of Management (BAM).

The importance of personal values and hospitableness in small foodservice businesses’ social responsibility

Barbara Tomasella and Alisha Ali 2019. The importance of personal values and hospitableness in small foodservice businesses’ social responsibility. Hospitality & Society. https://doi.org/10.1386/hosp_00004_1

Delivering transformative tourism experiences

Tomasella, B. 2019. Delivering transformative tourism experiences. Tourism Naturally.

A critical analysis of small business social responsibility in independent foodservice businesses

Barbara Tomasella 2019. A critical analysis of small business social responsibility in independent foodservice businesses. Thesis https://doi.org/10.7190/shu-thesis-00251

Hospitableness: driving Social Responsibility (SR) in hospitality businesses

Tomasella, B. 2018. Hospitableness: driving Social Responsibility (SR) in hospitality businesses. The INC: Tourism, Hospitality & Events in a Changing World. University of Derby.

Corporate Social Responsibility (CSR) digital communication in small independent restaurants.

Tomasella, B. 2016. Corporate Social Responsibility (CSR) digital communication in small independent restaurants. 5th International Conference on Social Responsibility, Ethics and Sustainable Business. Milan, Italy 06 - 07 Oct 2016

A pluralistic framework for the analysis of corporate social responsibility and its application to small and medium enterprises

Tomasella, B. 2016. A pluralistic framework for the analysis of corporate social responsibility and its application to small and medium enterprises. The British Academy of Management (BAM) Conference. Newcastle 06 - 08 Sep 2016 British Academy of Management.

Motivations for sustainability engagement among small tourism enterprises

Tomasella, B. 2015. Motivations for sustainability engagement among small tourism enterprises. WIT Press. https://doi.org/10.2495/sdp150751
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