Iride Azara


NameIride Azara
Job titleSenior Lecturer in Tourism and Spa
Research instituteCollege of Business, Law and Social Sciences
ORCIDhttps://orcid.org/0000-0002-7159-1405

Research outputs

Social marketing as a behaviour change strategy to increase tourists' pro-environmental behaviour

Lawson, A., Akbar, B., Tomasella, B. and Azara, I. 2023. Social marketing as a behaviour change strategy to increase tourists' pro-environmental behaviour. in: Ramkissoon, H. (ed.) Handbook on Tourism and Behaviour Change Cheltenham Edward Elgar. pp. 138-155

Event Innovation and Resilience During Times of Uncertainties

Azara, I., Pappas, N. and Michopoulou, E. 2023. Event Innovation and Resilience During Times of Uncertainties. Event Management. 27, pp. 477-480. https://doi.org/10.3727/152599523X16836740487997

Re-imaging a Life After Covid-19

Azara, I. and Foster, C. 2021. Re-imaging a Life After Covid-19. International Journal of Spa and Wellness. 4 (2-3), pp. 114-117. https://doi.org/10.1080/24721735.2021.2015142

Generating and Sustaining Value Through Guided Tour Experiences’ Co-Creation at Heritage Visitor Attractions

Azara, I. and Bezova, K. 2021. Generating and Sustaining Value Through Guided Tour Experiences’ Co-Creation at Heritage Visitor Attractions. in: Michopoulou, E., Pappas, N. and Cavagnaro, E. (ed.) Revisiting Value Co-Creation and Co-Destruction in Tourism Abingdon Routledge - Taylor and Francis. pp. 1-19

Revisiting Value Co-Creation and Co-Destruction in Events: An Overview

Azara, Iride, Pappas, Nikolaos and Michopoulou, Eleni 2023. Revisiting Value Co-Creation and Co-Destruction in Events: An Overview. Event Management. 27 (2), pp. 157-162. https://doi.org/10.3727/152599521x16367300695672

An exploration into Gen Ys attitudes and behaviour towards volunteering whilst backpacking

Jelaca, Elena, Azara, Iride and Michopoulou, Eleni 2021. An exploration into Gen Ys attitudes and behaviour towards volunteering whilst backpacking. in: Pappas, N. and Farmaki, A. (ed.) Tourism Dynamics: New perspectives and changing directions Wolvercote, Oxford. Goodfellows. pp. 1-3

Generating and sustaining value through guided tour experiences’ co-creation at heritage visitor attractions

Azara, Iride and Bezova, Kamila 2021. Generating and sustaining value through guided tour experiences’ co-creation at heritage visitor attractions. Tourism Planning & Development. 18 (2), p. 226–244. https://doi.org/10.1080/21568316.2021.1879923

A non- conference review: a note on conferences that never were, those that may be and those that will be in 2021

Azara, Iride 2020. A non- conference review: a note on conferences that never were, those that may be and those that will be in 2021. Taylor & Francis. https://doi.org/10.1080/24721735.2020.1773669

Investigating the triangular relationship between Temporary event workforce, event employment businesses and event organisers

Michopoulou, Eleni, Azara, Iride and Russell, Anna 2020. Investigating the triangular relationship between Temporary event workforce, event employment businesses and event organisers. International Journal of Contemporary Hospitality Management. 32 (3), pp. 1-27. https://doi.org/10.1108/IJCHM-11-2018-0925

Conserving Italian world heritage sites through live music events: Exploring barriers and opportunities

Melpignano, C. and Azara, I. 2019. Conserving Italian world heritage sites through live music events: Exploring barriers and opportunities. Event Management. 23 (4-5), pp. 1-14. https://doi.org/10.3727/152599519x15506259855788

"Events in a changing world": Introductory remarks

Michopoulou, E., Azara, I. and Pappas, N. 2019. "Events in a changing world": Introductory remarks. Event Management. 23 (4-5), pp. 491-494. https://doi.org/10.3727/152599518x15403853721510

The vision and the mission of the International Journal of Spa and Wellness

Clarke, Alan, Azara, Iride and Michopoulou, Eleni 2018. The vision and the mission of the International Journal of Spa and Wellness. Informa UK Limited. https://doi.org/10.1080/24721735.2018.1438571

Reconsidering the links between Tourism, Health, Wellbeing and Protected Areas

Clarke, A., Azara, I., Michopoulou, E., Niccolini, F. and Taff, B.D. 2018. Reconsidering the links between Tourism, Health, Wellbeing and Protected Areas. in: Azara, I., Michopoulou, E., Niccolini, F., Taff, B.D. and Clarke, A. (ed.) Tourism, health, wellbeing and protected areasqwh Wallingford CABI. pp. 214-216

Introduction to Tourism, Health, and Wellbeing and Protected Environments.

Azara, I., Niccolini, F., Taff, B.D., Michopoulou, E. and Clarke, A 2018. Introduction to Tourism, Health, and Wellbeing and Protected Environments. in: Azara, I., Michopoulou, E., Niccolini, F., Taff, B.D. and Clarke, A. (ed.) Tourism, Health, and Wellbeing and Protected Areas Wallingford CABI. pp. 1-7

Local community attitudes and perceptions towards thermalism.

Stevens, F., Azara, Iride and Michopoulou, Eleni 2018. Local community attitudes and perceptions towards thermalism. International Journal of Spa and Wellness. 1 (1), pp. 55-68. https://doi.org/10.1080/24721735.2018.1432451

Guest introduction: Making sense of event experiences.

Ramsbottom, Olivia, Michopoulou, Eleni and Azara, Iride 2018. Guest introduction: Making sense of event experiences. Event Management. 22 (1), pp. 1-8. https://doi.org/10.3727/152599517X15111988553946

Tourism, Health, Wellbeing and Protected areas

Azara, I. 2018. Tourism, Health, Wellbeing and Protected areas. Wallingford CABI.

Against all odds: Embedding new knowledge for event continuity and community well-being

Azara, I., Wiltshier, P. and Greatorex, J. 2018. Against all odds: Embedding new knowledge for event continuity and community well-being. Event Management. 22 (1), pp. 25-36. https://doi.org/10.3727/152599517x15111988553964

Game Park Tourism

Azara, Iride and Wilcockson, Helen 2017. Game Park Tourism . in: Lowry, L. L. (ed.) The SAGE International Encyclopedia of Travel and Tourism Thousand Oaks, California SAGE Publications. pp. 506

Principles and practices of Spa Consumer Behaviour

Azara, I. 2017. Principles and practices of Spa Consumer Behaviour. in: Rawlinson, S. and Heap, T. (ed.) International Spa Management: Principles and Practice Wolvercote, Oxford. Goodfellow. pp. 61-73

Mobilising the dome

Azara, Iride and Wakefield, Lisa 2016. Mobilising the dome. ATLAS Annual Conference 2016. ATLAS.

Reconfiguring the role of local cultural intermediaries in the tourist encounter

Azara, Iride 2013. Reconfiguring the role of local cultural intermediaries in the tourist encounter. University of Algarve.

Spa tourism

Azara, Iride and Stockdale, Isobel 2012. Spa tourism. in: Tourism: The Key Concepts Oxfordshire Routledge.

The articulation of cultural tourism in Sardinia: A comparative study of La Cavalcata Sarda and Tiscali

Azara, Iride 2011. The articulation of cultural tourism in Sardinia: A comparative study of La Cavalcata Sarda and Tiscali. PhD Thesis
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