Conserving Italian world heritage sites through live music events: Exploring barriers and opportunities

Journal article


Melpignano, C. and Azara, I. 2019. Conserving Italian world heritage sites through live music events: Exploring barriers and opportunities. Event Management. 23 (4-5), pp. 1-14. https://doi.org/10.3727/152599519x15506259855788
AuthorsMelpignano, C. and Azara, I.
Abstract

Consumers’ demands for innovative forms of heritage consumption combined with a desire for long lasting memories have highlighted the role that staged events and other live music performances at cultural and historical sites can play in the conservation of these assets. However, to date, research on these aspects remains fragmented and indeed lacking within the Italian landscape. Building on these considerations, this paper explores the tensions inherent the re-use and conservation of Italian cultural and historical assets through live events. The research uses three WHS sites distributed across the Italian territory as case studies to identify the positions of different stakeholders involved in the production of live music performances. A qualitative, comparative, case study design has been deemed as the most fitting to enable an in-depth investigation of the stances held by public and private sector organisations involved in the staging of events at WHS and to enable a rich analysis of the issues. Findings show significant ideological and cultural barriers impacting the use of staged live events at such venues. Besides suggesting a cross-sectorial cooperative approach to help rejuvenate these WH sites and to generate funding for conservation purposes findings suggest the need to develop a sustainable strategy for managing national heritage assets incorporating clear guidelines on the re-use of WH sites.

KeywordsHeritage; Tourism; Live performance; Event tourism; creative tourism
Year2019
JournalEvent Management
Journal citation23 (4-5), pp. 1-14
PublisherCognizant Communication
ISSN15259951
19434308
Digital Object Identifier (DOI)https://doi.org/10.3727/152599519x15506259855788
Web address (URL)http://www.scopus.com/inward/record.url?eid=2-s2.0-85072578282&partnerID=MN8TOARS
Output statusPublished
Publication dates2019
Publication process dates
Deposited31 May 2019, 10:27
Accepted01 Nov 2018
ContributorsUniversity of Derby
ISBN15259951
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License
All rights reserved
File Access Level
Open
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File Access Level
Restricted
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https://repository.derby.ac.uk/item/937xy/conserving-italian-world-heritage-sites-through-live-music-events-exploring-barriers-and-opportunities

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