Interfaces of innovation: exploring technology’s expanding role in events
Journal article
Michopoulou, E., Azara, I. and Pappas, N. 2025. Interfaces of innovation: exploring technology’s expanding role in events. Event Management. 29 (6), pp. 791-795. https://doi.org/10.3727/152599525X17483017436869
| Authors | Michopoulou, E., Azara, I. and Pappas, N. |
|---|---|
| Abstract | The contemporary event landscape is no longer defined solely by physical infrastructure, location, or attendance (Khan et al., 2025; Kumar et al., 2025). Instead, it has evolved into a dynamic, techinfused ecosystem, where digital interfaces and smart technologies enable hybrid, immersive, and highly personalized experiences (Van Winkle et al., 2022). Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), and Big Data Analytics are not just adjunct tools; they are becoming central mechanisms through which event competitiveness, audience engagement, and operational efficiency are realized. This special issue, Interfaces of Innovation: Exploring Technology’s Expanding Role in Events, emerges in response to this ongoing paradigm shift. It brings together a curated selection of eight research articles that engage critically and creatively with the evolving interface between technology and events. These contributions reflect an emerging body of work that interrogates the theoretical, practical, and methodological implications of technological advancement in events, drawing attention to the complex intersections between digital innovation, user experience, strategic planning, and broader social and cultural impacts. |
| Keywords | Events; Technology; Innovation; Experiences; Competitiveness |
| Year | 2025 |
| Journal | Event Management |
| Journal citation | 29 (6), pp. 791-795 |
| Publisher | Cognizant Communication |
| ISSN | 1943-4308 |
| Digital Object Identifier (DOI) | https://doi.org/10.3727/152599525X17483017436869 |
| Web address (URL) | https://www.ingentaconnect.com/contentone/cog/em/2025/00000029/00000006/art00001 |
| Accepted author manuscript | License All rights reserved File Access Level Restricted |
| Output status | Published |
| Publication dates | |
| Online | 25 Jul 2025 |
| Publication process dates | |
| Deposited | 01 Jul 2025 |
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