Meaning of Fun in Hotel Gamified Applications
Book chapter
Demos Parapanos and Michopoulou, E. 2023. Meaning of Fun in Hotel Gamified Applications. in: Ferrer-Rosell, B., Massimo, D. and Berezina, K. (ed.) Information and Communication Technologies in Tourism 2023 Proceedings of the ENTER 2023 eTourism Conference Springer. pp. 15-27
| Authors | Demos Parapanos and Michopoulou, E. |
|---|---|
| Editors | Ferrer-Rosell, B., Massimo, D. and Berezina, K. |
| Abstract | The hospitality industry faces significant challenges from the acceleration of travelers using mobile technology, especially in the Covid-19 aftermath. Consumer behaviour is changing in the service sector, creating new forms of mobilities and types of tourists. Users are taking advantage of the opportunity to access information easier and faster, anywhere causing new promotional strategies for hospitality businesses. However, it is recognized that the adoption of mobile applications does not guarantee competitive advantage. This research is inspired by the success of mobile games, and the importance of delivering fun. It explores hotel visitors’ meaning of ‘fun’ when using a mobile hotel gamified application. This is to give mobile gamified application developers an indication on the fun elements that would make such a technology engaging with the users. Visual materials were used applying game mechanics and aesthetics in a hotel application helping participants understand how the fun elements are incorporated so they can focus/target on the elements they find more attractive. |
| Keywords | hospitality industry ; mobile technology ; consumer behaviour ; gamification |
| Page range | 15-27 |
| Year | 2023 |
| Book title | Information and Communication Technologies in Tourism 2023 Proceedings of the ENTER 2023 eTourism Conference |
| Publisher | Springer |
| Series | Springer Proceedings in Business and Economics |
| ISBN | 9783031257520 |
| Digital Object Identifier (DOI) | https://doi.org/10.1007/978-3-031-25752-0_2 |
| Web address (URL) | https://doi.org/10.1007/978-3-031-25752-0_2 |
| Output status | Published |
| Publication dates | 15 Jan 2023 |
| Publication process dates | |
| Deposited | 16 Feb 2023 |
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