Let's All Play Together: Motivations of Different Gamification User Types
Book chapter
Authors | Michopoulou, Eleni and Parapanos, Demos |
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Abstract | Gamification is recognized as the next big thing in marketing by using game design elements in a nongame context. Producing desirable experiences and motivating users to remain engaged in an activity |
Keywords | games; gamification; management |
Year | 2022 |
Publisher | IGI Global |
ISBN | 9781799892236 |
Digital Object Identifier (DOI) | https://doi.org/10.4018/978-1-7998-9223-6.ch001 |
Web address (URL) | http://hdl.handle.net/10545/626219 |
hdl:10545/626219 | |
File | File Access Level Open |
File | File Access Level Open |
Publication dates | Jan 2022 |
Publication process dates | |
Deposited | 21 Jan 2022, 11:09 |
Accepted | 2021 |
Contributors | University of Derby |
https://repository.derby.ac.uk/item/92wz0/let-s-all-play-together-motivations-of-different-gamification-user-types
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