Value co-creation and co-destruction: considerations of spa servicescapes

Journal article


Buxton, Louise and Michopoulou, Eleni 2021. Value co-creation and co-destruction: considerations of spa servicescapes. Tourism Planning & Development. https://doi.org/10.1080/21568316.2021.1873837
AuthorsBuxton, Louise and Michopoulou, Eleni
Abstract

Spas are places that enable mind, body and spiritual harmony, and are therefore inextricably linked to the pursuit of health and wellbeing, as one of the most prominent forms of wellness tourism. Recent growth in the global spa industry is fuelled by increasing consumer interest in the pursuit of wellness. Concepts within the spa industry remain largely unexplored, thus, this conceptual paper aims to progress our understanding by considering opportunities for value co-creation and co-destruction in a spa context. In doing this, the paper unpacks the concept of the servicescape, explores the concept of authenticity and argues that understanding the consumption and production of experiences is central to understanding the creation of value in spa service settings.

KeywordsTourism, Leisure and Hospitality Management; Development; value co-creation; experience; spa; authenticity; servicescape
Year2021
JournalTourism Planning & Development
PublisherInforma UK Limited
ISSN2156-8316
2156-8324
Digital Object Identifier (DOI)https://doi.org/10.1080/21568316.2021.1873837
Web address (URL)http://hdl.handle.net/10545/625582
hdl:10545/625582
Publication dates19 Jan 2021
Publication process dates
Deposited01 Feb 2021, 12:04
Accepted2020
ContributorsUniversity of Derby
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