Value co-creation and co-destruction: considerations of spa servicescapes
Journal article
Buxton, Louise and Michopoulou, Eleni 2021. Value co-creation and co-destruction: considerations of spa servicescapes. Tourism Planning & Development. https://doi.org/10.1080/21568316.2021.1873837
| Authors | Buxton, Louise and Michopoulou, Eleni |
|---|---|
| Abstract | Spas are places that enable mind, body and spiritual harmony, and are therefore inextricably linked to the pursuit of health and wellbeing, as one of the most prominent forms of wellness tourism. Recent growth in the global spa industry is fuelled by increasing consumer interest in the pursuit of wellness. Concepts within the spa industry remain largely unexplored, thus, this conceptual paper aims to progress our understanding by considering opportunities for value co-creation and co-destruction in a spa context. In doing this, the paper unpacks the concept of the servicescape, explores the concept of authenticity and argues that understanding the consumption and production of experiences is central to understanding the creation of value in spa service settings. |
| Keywords | Tourism, Leisure and Hospitality Management; Development; value co-creation; experience; spa; authenticity; servicescape |
| Year | 2021 |
| Journal | Tourism Planning & Development |
| Publisher | Informa UK Limited |
| ISSN | 2156-8316 |
| 2156-8324 | |
| Digital Object Identifier (DOI) | https://doi.org/10.1080/21568316.2021.1873837 |
| Web address (URL) | http://hdl.handle.net/10545/625582 |
| hdl:10545/625582 | |
| Publication dates | 19 Jan 2021 |
| Publication process dates | |
| Deposited | 01 Feb 2021, 12:04 |
| Accepted | 2020 |
| Contributors | University of Derby |
| File | File Access Level Open |
| File | File Access Level Open |
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