Understanding key motivations for using a hotel gamified application.
Book chapter
Parapanos, Demos and Michopoulou, Elina 2018. Understanding key motivations for using a hotel gamified application. in: Springer.
| Authors | Parapanos, Demos and Michopoulou, Elina |
|---|---|
| Abstract | While hospitality has been one of the industries that have been keen to adopt and use various technologies, the proliferation of gamification application is still to materialise. It is therefore very interesting to investigate the potential benefits of gamified applications for both demand and supply in the area of the hospitality industry by identifying the motives of individuals’ when they use a hotel-gamified application. Since fun has become the requirement to ensure continuous demands for many products or services, companies and organizations feel the need to involve fun in their offerings to secure continuity in consumption and use. Hence, this study aims to understand the meaning of fun for individuals when they will use a hotel-gamified application. Visual material was prepared so the interviewees would have an idea of how a hotel-gamified application would look if it were in existence today based on the current definitions of gamification. |
| Keywords | Hospitality; gamification |
| Year | 2018 |
| Publisher | Springer |
| ISBN | 9783030059408 |
| Web address (URL) | http://hdl.handle.net/10545/623393 |
| hdl:10545/623393 | |
| File | File Access Level Open |
| File | File Access Level Open |
| Publication dates | 15 Dec 2018 |
| Publication process dates | |
| Deposited | 28 Jan 2019, 09:40 |
| Contributors | University of Derby |
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