Unveiling the Dynamics of User Engagement: Exploring Factors Shaping User Intentions and Return Behaviour in Hotel Gamified Mobile Applications
Journal article
Parapanos, D. and Michopoulou, E. 2025. Unveiling the Dynamics of User Engagement: Exploring Factors Shaping User Intentions and Return Behaviour in Hotel Gamified Mobile Applications. Strategic Change. pp. 1-28. https://doi.org/10.1002/jsc.2635
| Authors | Parapanos, D. and Michopoulou, E. |
|---|---|
| Abstract | The surge in mobile technologies has prompted extensive research, driven by the widespread adoption of mobile devices and advancements in related technologies. Within the hospitality industry, mobile applications have fundamentally altered consumer behaviour, highlighting the insufficiency of merely establishing a mobile presence for increased engagement. In contrast, the gaming industry has effectively explored factors influencing usage, achieving both engagement and profitability. The evolution of mobile gaming applications suggests ample opportunity for the proliferation of gamified applications. Utilizing quantitative data from 763 mobile users with hotel visitation experience, using CFA the study identifies six factors (i.e. perceived ease of use, perceived enjoyment, interactivity), that collectively play a crucial role in influencing users' decisions not only to initially adopt but also to revisit and sustain their interaction with hotel gamified mobile apps. The research enriches theoretical understanding of mobile use behaviour in the hospitality sector, offering valuable insights for hotel marketers to optimize the design and promotion of gamified mobile applications, thereby shaping users' return behaviour. |
| Keywords | Mobile technology; Mobile games; games; gamification; hospitality; hotel; return behaviour; user engagement |
| Year | 2025 |
| Journal | Strategic Change |
| Journal citation | pp. 1-28 |
| Publisher | Wiley |
| ISSN | 1099-1697 |
| Digital Object Identifier (DOI) | https://doi.org/10.1002/jsc.2635 |
| Web address (URL) | https://onlinelibrary.wiley.com/doi/epdf/10.1002/jsc.2635 |
| Accepted author manuscript | License File Access Level Open |
| Output status | Published |
| Publication dates | |
| Online | 23 Jan 2025 |
| Publication process dates | |
| Accepted | 09 Jan 2025 |
| Deposited | 26 Feb 2025 |
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