Co-creating value in desert tourism experiences
Journal article
Michopoulou, Eleni, Al-Qasmi, Idrees and Melpignano, Claudia 2021. Co-creating value in desert tourism experiences. Tourism Planning & Development. https://doi.org/10.1080/21568316.2021.1873835
| Authors | Michopoulou, Eleni, Al-Qasmi, Idrees and Melpignano, Claudia |
|---|---|
| Abstract | This study investigates the determinants of value co-creation in desert camps in Oman from both the customers' and the camp managers' perspectives. The concept of value co-creation in hospitality and tourism has been investigated in a range of ways in the extant literature. However, limited attention has been paid in the process of value co-creation in remote and unique destinations such as desert camps. This research focuses on 5 aspects of value co-creation which are then explored both quantitatively and qualitatively. The findings of the study indicate that within the context of desert camps, value co-creation is influenced by authenticity, engagement, place attachment, and marketing though the value-in-use concept. However, the level of this influence varies between the customers and the camp managers. Finally, findings are discussed in the light of this variance to identify and provide recommendations that enhance value co-creation in the desert camps of Oman. |
| Keywords | Tourism, Leisure and Hospitality Management; Development; value co-creation; authenticity; place attachment; marketing; experience |
| Year | 2021 |
| Journal | Tourism Planning & Development |
| Publisher | Informa UK Limited |
| ISSN | 2156-8316 |
| 2156-8324 | |
| Digital Object Identifier (DOI) | https://doi.org/10.1080/21568316.2021.1873835 |
| Web address (URL) | http://hdl.handle.net/10545/625581 |
| hdl:10545/625581 | |
| Publication dates | 21 Jan 2021 |
| Publication process dates | |
| Deposited | 01 Feb 2021, 12:00 |
| Accepted | 2020 |
| Contributors | University of Derby |
| File | |
| File | File Access Level Open |
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