The complexity of decision-making processes and IoT adoption in accommodation SMEs
Journal article
Pappas, Nikolaos, Caputo, Andrea, Pellegrini, Massimiliano Matteo, Marzi, Giacomo and Michopoulou, Eleni 2021. The complexity of decision-making processes and IoT adoption in accommodation SMEs. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2021.01.010
| Authors | Pappas, Nikolaos, Caputo, Andrea, Pellegrini, Massimiliano Matteo, Marzi, Giacomo and Michopoulou, Eleni |
|---|---|
| Abstract | The current competitive scenario is fast-moving toward an integration of sophisticated technological innovations, i.e. smart solutions for hospitality, in particular the accommodation industry. Internet of Things (IoT) technologies are able to connect and let communicate different devices to craft a personalized customer experience. Given the undeniable impact for the hospitality sector, the decisions about adopting smart solutions are not always linear: benefits and limitations co-exist and need to be weighed against each other. By adopting fsQCA, this paper compares several decision-making factors that may influence the willingness to adopt IoT, surveying owners/managers in the Greek accommodation industry. Results show four types of decision-making: (i) rational, a weighted evaluation of risks and opportunities; (ii) enthusiast, mostly highlighting benefits to gain a competitive advantage; (iii) cautious, emphasizing risks and barriers to innovate; and (iv) futurist, a consideration of future technological necessities related to the increasing digitalization. |
| Keywords | Marketing; Internet of Things; Hospitality; Technology; Tourism; Smart solutions; decision-making; Fuzzy-set QCA |
| Year | 2021 |
| Journal | Journal of Business Research |
| Publisher | Elsevier |
| ISSN | 0148-2963 |
| Digital Object Identifier (DOI) | https://doi.org/10.1016/j.jbusres.2021.01.010 |
| Web address (URL) | https://www.sciencedirect.com/science/article/pii/S0148296321000102?via%3Dihub |
| https://eprints.lincoln.ac.uk/id/eprint/43798/ | |
| hdl:10545/625579 | |
| Output status | Published |
| Publication dates | 18 Jan 2021 |
| Publication process dates | |
| Deposited | 01 Feb 2021, 11:48 |
| Accepted | 06 Jan 2021 |
| Contributors | University of Sunderland, University of Trento, Italy, University of Lincoln, University of Rome “Tor Vergata”, Italy, University of Lincoln and University of Derby |
| File | File Access Level Restricted |
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