Chaordic destination image formulation through gastronomy perspectives: evidence from Greece

Journal article

Pappas, N., Michopoulou, E., Farmaki, F. and Leivadiotaki, E. 2022. Chaordic destination image formulation through gastronomy perspectives: evidence from Greece. International Journal of Contemporary Hospitality Management. 34 (9), pp. 1-23. https://doi.org/10.1108/IJCHM-10-2021-1252
AuthorsPappas, N., Michopoulou, E., Farmaki, F. and Leivadiotaki, E.
Abstract

This study aims to evaluate the complex behaviour of tourists in terms of the formulation of destination image related to its gastronomy. Through the examination of gastronomic image, memorability of experiences and food personality traits such as neophobia and neophilia, this research investigates the chaordic (chaos versus order) systems and provides specific pathways that formulate the gastronomic destination image.
Using fuzzy-set qualitative comparative analysis (fsQCA), this study examines the chaordic relations amongst memorable tourism experiences (MTEs), gastronomic neophobia and neophilia and gastronomic image upon the formulation of destination image. This study also includes two grouping variables (nationality [stratified], age). Three sufficient configurations were revealed that can lead to the formulation of destination image, explaining the attributional gastronomic decision-making of holidaymakers. These solutions concern: food personality traits, generated experience and gastronomic image. In spite of the need for examining the complexity and the chaordic systems in the gastronomic domain, the lack of a sufficient number of studies using fsQCA hinders its full potential. The complete lack of gastronomic studies using this method highlights the necessity of its use for research in the respective field.
This study explores the complexity of how food-related personality traits influence the attainment of MTEs and the formulation of gastronomic image and how the chaordic systems influence the overall image of a destination.

KeywordsGastronomy; Tourism; Destination image; Personality traits; Food
Year2022
JournalInternational Journal of Contemporary Hospitality Management
Journal citation34 (9), pp. 1-23
PublisherEmerald
ISSN0959-6119
Digital Object Identifier (DOI)https://doi.org/10.1108/IJCHM-10-2021-1252
Web address (URL)https://www.emerald.com/insight/content/doi/10.1108/IJCHM-10-2021-1252/full/html?skipTracking=true
https://sure.sunderland.ac.uk/id/eprint/14871/
Output statusPublished
Publication dates
Online11 Jul 2022
Publication process dates
Accepted09 Jun 2022
Deposited14 Oct 2022
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