Christian Veasey


NameChristian Veasey
Job titleSenior Lecturer in Marketing
Research instituteCollege of Business, Law and Social Sciences
ORCIDhttps://orcid.org/0000-0001-5842-7320

Research outputs

Enhancing Wellness through Martial Arts: Restoring Body-Mind Connection - A Qualitative Analysis

Spring, C. and Veasey, C. 2024. Enhancing Wellness through Martial Arts: Restoring Body-Mind Connection - A Qualitative Analysis. IMAS Quarterly (IQ). pp. 40-65.

Digital Asset Marketing: Traceability as a competitive advantage in a low carbon economy

Hirst, A., Veasey, C. and Daniel, J. 2023. Digital Asset Marketing: Traceability as a competitive advantage in a low carbon economy. AM2023. From Revolution to Revolutions, University of Birmingham, UK, 3-6 July 2023, Academy of Marketing. University of Birmingham .

Cross-cultural perspectives on mental health shame among male workers

Kotera, Y., Jackson, J., Aledeh, M., Edwards, A., Veasey, C., Barnes, K., Komorowska, M. A., Adam, H. and Kirkman, A. 2023. Cross-cultural perspectives on mental health shame among male workers. Journal of Men's Health. 19 (3), pp. 65-71. https://doi.org/10.22514/jomh.2023.018

Construction and Factorial Validation of a Short Version of the Attitudes Towards Mental Health Problems Scale (SATMHPS)

Kotera, Y., Taylor, E. C., Wilkes, J., Veasey, C., Maybury, S., Jackson, J., Lieu, J. and Asano, K. 2022. Construction and Factorial Validation of a Short Version of the Attitudes Towards Mental Health Problems Scale (SATMHPS). Mental Health Religion & Culture. pp. 1-10. https://doi.org/10.1080/13674676.2022.2114441

Japanese Martial Arts for Wellbeing During COVID-19

Veasey, C., Foster Phillips, C. and Kotera, Y. 2021. Japanese Martial Arts for Wellbeing During COVID-19. International Journal of Spa and Wellness. 5 (2), pp. 1-13. https://doi.org/10.1080/24721735.2021.1976987

Managing strategic accounts with empowerment and management support for co-creation of value

Veasey, C., Lawson, A. and Kotera, Y. 2021. Managing strategic accounts with empowerment and management support for co-creation of value. British Academy of Management.

An empathetic approach: Using appreciative inquiry to gain balanced insights

Veasey, C., Lawson, A. and Hancock, C. 2021. An empathetic approach: Using appreciative inquiry to gain balanced insights. Academy of Marketing.

From KAM to KARMA: The evolution of Key Account Management for co-creation of value

Veasey, C. and Lawson, A, 2020. From KAM to KARMA: The evolution of Key Account Management for co-creation of value. British Academy of Management.

From key account management to strategic partnerships: critical success factors for co-creation of value

Veasey, C. 2019. From key account management to strategic partnerships: critical success factors for co-creation of value. Thesis https://doi.org/10.48773/923wz

Identifying critical success factors in Key Account Management, along with characteristics of Key Account Managers, in order to develop a new model and approach to implementation

Veasey, C. 2016. Identifying critical success factors in Key Account Management, along with characteristics of Key Account Managers, in order to develop a new model and approach to implementation. British Academy of Management.
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