Identifying critical success factors in Key Account Management, along with characteristics of Key Account Managers, in order to develop a new model and approach to implementation
Conference item
Veasey, C. 2016. Identifying critical success factors in Key Account Management, along with characteristics of Key Account Managers, in order to develop a new model and approach to implementation. British Academy of Management.
| Authors | Veasey, C. |
|---|---|
| Abstract | This research was a developmental paper ‘Identifying critical success factors in key account management, along with characteristics of key account managers, in order to develop a new model and approach to implementation. |
| Keywords | Critical success factors; Key account managers; Key account management (KAM) |
| Year | 2016 |
| Publisher | British Academy of Management |
| Web address (URL) | http://hdl.handle.net/10545/625887 |
| http://creativecommons.org/licenses/by/4.0/ | |
| hdl:10545/625887 | |
| File | File Access Level Open |
| File | File Access Level Open |
| Publication dates | 07 Sep 2016 |
| Publication process dates | |
| Deposited | 26 Jul 2021, 14:31 |
| Accepted | 07 Aug 2016 |
| Rights | Attribution 4.0 International |
| Contributors | University of Derby |
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