Identifying critical success factors in Key Account Management, along with characteristics of Key Account Managers, in order to develop a new model and approach to implementation
Conference item
Veasey, C. 2016. Identifying critical success factors in Key Account Management, along with characteristics of Key Account Managers, in order to develop a new model and approach to implementation. British Academy of Management.
Authors | Veasey, C. |
---|---|
Abstract | This research was a developmental paper ‘Identifying critical success factors in key account management, along with characteristics of key account managers, in order to develop a new model and approach to implementation. |
Keywords | Critical success factors; Key account managers; Key account management (KAM) |
Year | 2016 |
Publisher | British Academy of Management |
Web address (URL) | http://hdl.handle.net/10545/625887 |
http://creativecommons.org/licenses/by/4.0/ | |
hdl:10545/625887 | |
File | File Access Level Open |
File | File Access Level Open |
Publication dates | 07 Sep 2016 |
Publication process dates | |
Deposited | 26 Jul 2021, 14:31 |
Accepted | 07 Aug 2016 |
Rights | Attribution 4.0 International |
Contributors | University of Derby |
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