Identifying critical success factors in Key Account Management, along with characteristics of Key Account Managers, in order to develop a new model and approach to implementation

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Veasey, C. 2016. Identifying critical success factors in Key Account Management, along with characteristics of Key Account Managers, in order to develop a new model and approach to implementation. British Academy of Management.
AuthorsVeasey, C.
Abstract

This research was a developmental paper ‘Identifying critical success factors in key account management, along with characteristics of key account managers, in order to develop a new model and approach to implementation.

KeywordsCritical success factors; Key account managers; Key account management (KAM)
Year2016
PublisherBritish Academy of Management
Web address (URL)http://hdl.handle.net/10545/625887
http://creativecommons.org/licenses/by/4.0/
hdl:10545/625887
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Publication dates07 Sep 2016
Publication process dates
Deposited26 Jul 2021, 14:31
Accepted07 Aug 2016
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Attribution 4.0 International

ContributorsUniversity of Derby
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