The contribution that a co-design approach can make to idea generation for workplace travel plans
Conference item
Ross, Tracy, Mitchell, Val, May, Andrew and Sims, Ruth 2013. The contribution that a co-design approach can make to idea generation for workplace travel plans. Universities' Transport Study Group (UTSG).
| Authors | Ross, Tracy, Mitchell, Val, May, Andrew and Sims, Ruth |
|---|---|
| Abstract | This study proposed the cooperative processes of ‘co-design’ as a means by which to increase ‘active’ participation in the early stages of workplace travel plan development. In particular, the research takes a first step towards a quantitative comparison of solutions/ideas generated using a co-design approach versus the more traditional methods normally used in travel planning by comparing the number, originality, breadth and type of ideas generated. One group of staff took part in a co-design study and another in a non-co-design study. The main findings were that co-design techniques appear to: encourage a greater number of ideas overall, a greater number of ideas that are innovative in the specific organisational context and different types of idea (particularly ones that tend towards more psychological-based interventions). However both approaches are similar in terms of the global innovativeness of the ideas they generate which was generally low. |
| Year | 2013 |
| Publisher | Universities' Transport Study Group (UTSG) |
| Web address (URL) | http://hdl.handle.net/10545/621680 |
| hdl:10545/621680 | |
| Publication dates | 2013 |
| Publication process dates | |
| Deposited | 29 Jun 2017, 11:30 |
| Contributors | Loughborough University |
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